Is Your Business Growing? What To Look For In A 3PL Service

3PL (Third Party Logistics) is a service that allows you to outsource operational logistics from warehousing, all the way through to delivery, and ultimately enables you to focus on other parts of your business.

6 Ways You Can Use Direct Mail To Grow Your Business

According to Australia Post, 81% of consumers read their mail immediately, compared to 63% for email.

With its superior cut-through and memorability, Direct Mail is a great way for your business to both reach out and hold your customers’ attention.

This personalised touch means that customers are more likely to notice your message and follow through with an action such as contacting you or making a purchase.

If you’re looking to use Direct Mail but are unsure how to utilise it – here are 6 ways you can utilise Direct Mail to form a connection with your intended customer and grow your overall impressions.

Send A Catalogue

Send a catalogue of products and services. How often do you find yourself flicking through a catalogue you got in the mail as you’re walking back up to the house? Sending a catalogue lets your prospective customers see everything you have to offer right away. Including a voucher or sharing discounts on certain products in the catalogue also provides a great incentive to buy.

Share Savings

Send an offer of a discounts, sale or special you are running. Instead of just sending a card or letter introducing your product or service, why not include a special deal such as percentage off. This is a great way to get first time buyers to take the chance on your product – who doesn’t love a discount!

Newsletters

While email newsletters are the most affordable way to deliver information to your list, printed news is much more conducive to leisurely reading and can also be highly effective.

Give Advice

Create a connection with your customers by sharing your knowledge with them in the form of useful items or tips. Some companies often send their clients calendars or recipes. People who receive these items will keep them because they offer something helpful or useful, and it keeps the company’s name in their mind every time they look at the item. Make sure you send something that affiliates with your main product or service and aligns with your business goals and objectives. This is a great way to get creative!

Provide A Sample

If it’s not costly, why not send a sample of your product or offer a free sample to anyone who responds to your mailing. This gives your potential customer the ability to try before they buy and creates a dialogue with the customer when they respond to receive their sample.

Announcements

If you’re launching a new product or service, keep your customers in the loop and let them be the first to know about it. This is a great way to make the customer feel valued by your business.

We Can Help!

If you’d like to integrate Direct Mail into your marketing strategy – we can help! Depending on individual book and onserts, Quickmail’s plastic wrap machine can run between 2000 and 3250 magazines per hour. We can also onsert up to 4 additional items, including flysheets.

Here at Quickmail, we are also fully equipped to design, print, mail & email newsletters and publications for all business types.

Click here to find out how you can use Direct Mail in your business or give us a call on 9493 0477, where we provide you with more information, answer any questions you may have, and give you a quote for your job requirements.

Market Stall with Bindi Nutrition team smiling with two customers

Bindi Nutrition – How Quickmail Has Helped My Business Grow

Find out how utilising Quickmail’s Fulfilment and 3PL services have boosted growth for Perth business, Bindi Nutrition.

eCommerce Trends You Need to Know in 2021

In 2020, we saw an unprecedented boom in eCommerce – predominantly due to the ongoing pandemic. Now, with a 5-day lockdown just announced in Western Australia, it’s become more apparent than ever that business obstacles can strike at any time.

With many forced to close their brick-and-mortar shopfronts, it’s now a necessity in 2021 to switch one’s focus to the eCommerce sphere. Whether you’re gearing up to build your online store or are looking for ways to refine your eCommerce strategy, here are the trends you need to know about this year:

#1 In-Store Experiences Made Accessible Online

An international brand that has already mastered this is EyeBuyDirect. To gain a customer’s trust, they know there’s no better way to convince a customer to purchase their stylish frames than to have them try it on themselves. Using their Virtual Try On tool, the website lets people upload a photo of their face to envision how a pair of glasses might look on them.

Another great example is Australian eyewear provider, Oscar Wylee, who up until a few years ago only had shopfronts situated in the Eastern states. To break into the interstate market, they took the leap and launched their home trial where you could order 5 frames to try on for free – all you had to do was pay for shipping and returns!

While the home trial offer ended in 2019, Oscar Wylee was able to build a loyal customer base that extended all over the country – many elated to be advocating an Australian brand as they continually returning to shop at one of their 60+ shopfront locations.! Talk about a brand embracing a trend that was ahead of their time.

Our recommendation is to create at-home experiences like DIY home kits (for those in the culinary/skincare/beauty field); by diversifying your product line this way, you can make your brand more accessible to new and existing customers. For those in other fields, offering incentives like free shipping and limited discounts may just help to retain customers who may be rethinking your services or products.

#2 Focus on Locally Made Products

With the pandemic interfering with supply chain logistics, we have all definitely experienced a delay in our international online orders at least once in the last year.

Despite this, it’s created more opportunity for our local businesses to shine as their online products are closer to home, often of a higher quality and easier to get our hands on. There’s been more support than ever for local online businesses, with Vend reporting that Victorians spent over $62 million with local businesses in November 2020 alone.

In December 2020, MYOB reported that 39% of shoppers preferred Australian brands – with 6 in 10 willing to splurge more on an Australian-made product.

Even though lockdown is now in full swing, it doesn’t mean consumer confidence has necessarily plummeted. In fact, some take it as an opportunity to browse products online in their spare time. Thus, if you aren’t already promoting your locally made products through eCommerce and social media, now’s the time to pivot your approach.

#3 Personalisation and Warmth in Brand Messaging

With that said, a friendly brand tone and personalisation universally appeals to consumers. Everyone loves receiving an email offer personally addressed to us from our favourite online store, even if we know it’s an automated process.

As a 2018 study from notes, 80% of shoppers are more inclined to purchase from a brand that offers personalised experiences – be it within an email newsletter headline or upon checkout.

It’s 2021, and customers don’t just want eCommerce brands coldly knocking on their door; they want to feel honoured and spoken to directly. As such, brands can thoroughly benefit from taking this little extra step.

Learn More and Get Help

For more advice on how to best optimise your eCommerce strategy – regardless of the lockdown – get in touch with Quickmail today!

Have an Ecommerce store? Your Fulfilment Questions Answered

For those operating new and growing eCommerce businesses, there often comes a time where you’ll have to acquaint yourself with the term ‘fulfilment’.

So what exactly does fulfilment entail?

To preface it all, fulfilment refers to the process of picking and packing online orders to send to your customers. While it sounds simple enough, fulfilment is one of the areas you have to get right in order to have your business running smoothly and successfully.

This, combined with all the other tasks associated with operating your business, can equate to way more on your plate than first anticipated.

What is a fulfilment centre and how can they help?

Reputable fulfilment centres like Quickmail are entirely dedicated to the fulfilment process. By engaging a fulfilment partner, you’ll be outsourcing these important logistical processes to seasoned experts in the field.

Essentially, a fulfilment centre manages your stock from the moment an online order is processed to when it safely arrives on your customer’s doorstep. Not only are they the champions of inventory management, picking, packing and shipping, but they can also provide warehousing options at a more reasonable price – than what it would be if you had to rent self-storage units for your stock and pay staff for picking and packing.

Who packs my orders at fulfilment centres?

At Quickmail, you’ll have your orders handled and packed by our staff who are the best at what they do. Here are just handful of friendly faces on our team!

How do I know if I need a fulfilment partner?

Fulfilment for a small or growing business can prove to be a real challenge – especially without proper knowledge or systems in place. From inventory control to dispatching your orders, there are all kinds of touchpoints to consider.

Even if someone on your team is in charge of order fulfilment, the responsibility can sometimes become more than a one-person job. When you and your team are scrambling to figure it all out, that’s when you know you need the help.

If you’re still debating whether you’re ready for a fulfilment partner, here are 10 questions to ask yourself.

Why are fulfilment centres the best way to ship my products?

When shipping your products from your online store, you’ll want to opt for the quickest and most cost-efficient method possible. That’s where having a fulfilment partner kicks in.

If the location of the fulfilment centre is within reasonable proximity to your desired geographic location, this ensures a speedy delivery and perhaps even the option of next-day delivery.

It’s commonplace for your customers to have these expectations, especially if you’re a local business – meaning the advantage of quick delivery will have you standing out from the rest.

Sounds great! How much do fulfilment services typically cost?

Fulfilment costs will naturally vary depending on the size of your business, the scope of your orders and individual requirements. In short, it can be difficult to attach a ball-park figure to something so personal, but in general, pay for items to be received into stock, a storage fee based on the number of pallets, picking and packing fee and the shipping charge.

To get your custom quote, contact the team at Quickmail today!

Introducing Subamplify, The All-In-One eCommerce Platform

Introducing Subamplify, a revolutionary new eCommerce platform built in Perth!

Here at Quickmail, we are constantly recognising and working towards innovation. That’s why we knew we were making the right decision when recently integrated with WA based eCommerce platform, Subamplify.

Why did we choose Subamplify?

As you know, we love supporting fellow small businesses, and Subamplify is no different. In fact, both our teams share the similar goal of helping eCommerce businesses flourish.

For our clients, what can often stand in the way of building their eCommerce business is the technical side of the trade. That’s why our integration was a no-brainer, as we knew we aligned by wanting to offer these people the right tools and knowledge!

As the CEO and co-founder of Subamplify, Douglas Lim has a deep passion to help 100,000 people build 6-figure and 7-figure eCommerce businesses by 2025. Then to use a percentage of the profits from Subamplify to help eliminate poverty around the world.

In November 2020, Douglas Lim and his co-founder Tom Dallimore successfully launched Subamplify – the first all-in-one eCommerce platform designed for non-techies. With this development, there’s all the more reason for us to continue working hand in hand to assist eCommerce businesses in Perth and the rest of Australia!

So, how does it all work?

For those who don’t know, GetQuickmail is our online ordering service that also acts as an all-in-one database for fulfilment. Updating in real time, this system provides full transparency and lets business owners (our clients) tune in to every part of the process as our team diligently fulfils their orders.

Thanks to our integration with Subamplify, all orders placed get sent directly through to GetQuickmail – which allows us to manage fulfilment and distribution more seamlessly on our end.

As for those using both platforms, Subamplify makes eCommerce business owners’ lives easier by giving everything they need to start and grow a successful online store. The platform’s in-built features include the abilities to:

  • Sell physical and digital products = increase profit margins
  • Sell products on a subscription basis = create regular cashflow
  • Manage order fulfilment through manual or automatic fulfilment
  • Upsell campaigns by suggesting complementary products
  • Build your store pages through a visual drag and drop editor
  • Allow customers to update payment details, download invoices and access member-only content
  • Increase conversions with a super optimised checkout page backed by data
  • Send reminder emails to customers aid in abandoned cart recovery
  • View customer profiles on one consolidated page

The added bonus – The Magic Whiteboard

Aside from this good news, we also happen to be one of Subamplify’s first customers to use their web platform to sell our Magic Whiteboard product!

As mentioned, it was vital tools like the Magic Whiteboard that helped Douglas and Tom to map out their goals at the start of their journey.

Lightweight, portable and versatile, the Magic Whiteboard easily sticks to any hard, flat surface using static and can be removed without a mark. Perfect for business professionals, the Magic Whiteboard is perfect for organising, building on and pitching brilliant ideas – in the very same fashion that Douglas and Tom used it.

As exclusive stockists of the Magic Whiteboard, Quickmail ships this sought-after product on a daily basis – meaning you can get your hands on one in no time at all. For more information, read on here!

Our Top 5 Tips For Election Mail

The 2021 Western Australian state election is 2 months away – so if you’re a candidate promoting yourself to your electorate, it’s more crucial than ever to prepare your election mail strategy.

Above all, you’ll want to stay top of mind by sending your message with the right medium. In saying that, here are our top 5 tips for effective direct mail communications:

#1 Select your mailing method

When it comes to mailing methods, there are two main types:

  • Addressed Mail – This type of mail which is specifically sent out with a voter’s name on it. While more costly and time-consuming, it builds more trust with your audience while getting all important information across.
  • Unaddressed Mail – As its name suggests, unaddressed mail refers to mail sent to voters in specific suburbs. As no specific addresses are targeted, this method is more cost-efficient.

#2 Master plan your mail program

Organisation is everything! Define your target audience and segment them accordingly. This would refer to suburbs for unaddressed mail, and targeted lists for addressed mail.

Secondly, you need to decide how many pieces will be sent out and when. You can create a schedule by making your backwards from the election date – keeping in mind that direct mail generally has a shelf life of 5 days. Repetition and reinforcement is key, so consider sending multiple pieces to voters with the same message, but presented in a new creative way each time.

#3 Optimise your mail layout

The design of your mail pieces needs to be clean, concise and engaging. You only have a few seconds to capture your audience’s attention. The general guidelines to follow include:

  • Sizing – DL postcards, A4 flyers and A5 flyers
  • Use of photos and graphics – to convey information quicker in a more appealing way
  • Use of an effective headline
  • Consistent font choice
  • Font size – no smaller than 12pt
  • Required details – such as disclaimer information and contact details like your website, phone and email address
  • A resounding call-to-action

#4 Keep on schedule

Timing is an equally important factor as anything in your campaign.

As the period before election day begins to rolls around, your mail should already be making its way across voters’ letterboxes. Refer to your schedule and consider printing overruns if necessary.

Either way, the right timing ensures your mail pieces don’t get lost amongst other mail. If you are opting for unaddressed mail, there are timelines and lodgement dates you need to be aware of – which you will need to consult your mail house about.

#5 Staying on top of costs

One of the pitfalls of your election mail strategy may be forgetting to get a full grasp on costs. To stay on budget, we recommend larger print runs which would in turn lower prices. Some mail houses may also be able to reduced postage rates; all you have to do is ask.

Lastly, even if you are confident with your finalised mail piece, be sure to fact check and proofread it a million times over! Getting a fresh set of eyes to approve your copy is key – so you don’t run the risk of letting careless mistakes go to print. The difference between one word can jeopardise your entire campaign, so take heed!

New Year’s Resolutions for Every eCommerce Business

2021 is here, and the New Year marks a fresh start for all businesses. Even if you’re running an eCommerce business, you’re not exempt to the practice of making New Year’s resolutions! From our team to yours, here are some goals we think that all eCommerce businesses could benefit from:

Gather Customer Feedback

Why not use the New Year as an opportunity to get valuable feedback about your eCommerce store? From customer service to website design, conducting surveys about the overall consumer experience can help you identify which areas you’ll need to improve on in the near future. We recommend using SurveyMonkey – which is an excellent free tool that can help you achieve this.

Evaluate Response Times

Although the front-facing aspect of your business is entirely digital, it’s not just about keeping up appearances. Customer service in an eCommerce business encompasses all digital channels – including Facebook and Instagram inboxes. According to the 2020 Sprout Social Index, 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours. As a rule of thumb, your team should aim to respond to all customer enquiries within 24 hours. Otherwise, ensure that the Instant Reply function is switched on to let your customers know they’ve been heard and will be attended to.

Use a Content Marketing Calendar

In an age where there’s an information overload, quality content can be hard to come by. So, if you’ve been winging your social media marketing, it’s time for an upgrade! Creating a content marketing calendar on Google Sheets or workload management app like Asana can help you plan out a few months of content in advance. If you’re struggling for ideas, remember it’s all about informing and engaging with your audience. Post ideas include fun facts about your products, introducing your team and a look into the behind-the-scenes of your business. You can also create content based on important dates and public holidays.

Keep Your Website Updated and Mobile-Friendly

Even if you’ve updated your website recently, it’s always a great idea to go through each of its pages and ensure all information is kept up to date. Refreshing your website content, cleaning up old pages and redirecting 404 pages to relevant pages will not only reduce the clutter on your website, but it can also enhance SEO results. Plus, if you haven’t already prioritised mobile optimisation – it’s time to make the move in 2021. With smartphones taking charge as our device of choice, even more mobile purchases are being made with each day – even for larger ticket items. To keep up with this trend and increase mobile conversation rates, your website needs to be seamless to navigate and quick to load.

Enhance Team Morale

As great as it is to hustle and keep your eCommerce business growing, it’s equally important to ensure the people behind the operations are rewarded accordingly. At Quickmail, we work hard and play hard to ensure our team knows they are appreciated and that everyone is instrumental to our company’s processes. Most of all, we seek to listen and understand our team’s issues, so we can create a better working environment for our employees. We wouldn’t be where we are today, if not for our people.

So there you have it! We’d love to know: what are your company’s New Years resolutions?

Refresh Your Fulfilment Strategy for 2021

It seems that time of year has snuck up on us again – and just like you, we’re left wondering how on earth 2020 flew by so quickly!

With industries left devastated and businesses across the globe majorly affected by the pandemic, it’s safe to say this year has marked a year of significant change. Whether it be altering your fulfilment strategy or brainstorming new ways to keep your products thriving in the market, business development is well and truly on the cards – and should continue to be at the top of your priorities.

With that said, it’s important to look back on the year and reflect on any weaknesses that might hold you back going into 2021. One of the areas people can overlook, however, is their business’ fulfilment strategy.

To move forward in the new year and streamline your fulfilment process, trusted third-party logistics (3PL) providers like Quickmail can provide your business with the help you need. Here’s why:

From A Workload Perspective

Most businesses that start off small and do everything in-house can quickly get burnt out once an influx of orders start coming through the door. For example, you might be feeling this pressure at the moment especially with the festive shopping season.

With this stress in full effect, it can be a challenge to juggle all the responsibilities associated with running your business. In between marketing your products, managing your staff and keeping on top of your finances, we know there’s always something to be done!

Furthermore, if order fulfilment isn’t proving to be your forte and you’re realising it’s not where you want to concentrate your time, it may be time to rethink your fulfilment strategy and consider the services of a 3PL provider.

From A Cost Perspective

On average, the cost for a business to fulfil an order in-house is estimated to be 70% of the average order value. Here, we’re factoring in labour costs, low ship velocity, returns and other overhead expenses. Simply put, you need to have more efficient data and inventory management systems in place to minimise these costs.

Engaging in the use of a fulfilment partner, on the other hand, gives your business access to a strong team, optimized processes and facilities designed for and dedicated to this very aspect.

Plus, not only does outsourcing your fulfilment process let you save on warehousing costs, but it also leaves your strategy in the hands of experts equipped to meet all kinds of demands – like peak ordering seasons, as mentioned previously.

Why Not Contact Quickmail Today?

There’s never any shame in getting an extra hand, especially once you’ve identified your areas of weakness in your fulfilment strategy. As Perth’s go-to fulfilment centre, Quickmail is here every step of the way to assist you with your company’s storage, fulfilment and distribution needs.

Better yet, if you’re still in need of an expert solution, our friendly team are more than happy to speak with you. Contact Quickmail for a one-on-one discussion or to get yourself a free quote!

Optimise Your eCommerce This Holiday Season

If you’re running an eCommerce business, you should be no stranger to the fact that things get especially busy during this time of year!

From the hectic Christmas period to more consumers embracing Black Friday, the onset of this holiday season is getting people excited and ready to splurge on gifts.

In fact, insights from ACI Worldwide predicted a 27% increase in global eCommerce transactions from October 2020 through to December 2020. Not to mention, with the COVID-19 pandemic affecting brick-and-mortar retail stores worldwide, there’s been an unprecedented boom in online shopping this year.

With the volume of eCommerce transactions skyrocketing across the world, how do you ensure that you maximise your own profit-making opportunities through your online store?

From one business to another, here are a few tips that just might help you boost your eCommerce conversions this festive season:

Ramp Up Your Social Media Presence

With every product a consumer could ever want at their fingertips, one of the hardest parts of ensuring your eCommerce does well is making sure it stands out. In our digitally cluttered age, the harsh truth is that customers aren’t always going to find your business – so why not do the legwork and be the first to make the move? Be it through consistent posting, customer testimonials, social media giveaways or targeted paid ads, it’s up to you to get more proactive in targeting customers to attract them to your products.

Entice Customers With Free Shipping & Flash Sales

If there’s anything that screams urgency, it’s a flash sale! Offering an attractive discount for a limited time – say, 24 hours to 48 hours – is a reliable way to get old and new customers talking and more conversions flying through the door. Plus, if there’s another offer that any consumer can’t resist, it’s free shipping. When tuning into the psychology of online shopping, it’s been said that consumers are four to five times more likely to commit to a purchase with free shipping.

Optimise The Checkout Process

Shopping cart abandonment rates can be as high as 80% in some instances, leaving many transactions unfinished. To avoid this, all phases of your online store’s checkout process should be clearly sequenced, mobile-optimised and most importantly, easy to follow. If your page load times happen to be slow, customers may also be deterred from following through with their purchases. Additionally, it is recommended that you include multiple payment options, a strong call-to-action and thumbnail images of your customer’s chosen products throughout every stage.

Get Advice from Quickmail, Your Fulfilment Partner

For more insights into how to increase your online orders this holiday season, don’t hesitate to contact Quickmail today. As industry leaders who live and breathe eCommerce and fulfilment, our experienced team members can best advise you on your eCommerce strategy.