Have an Ecommerce store? Your Fulfilment Questions Answered

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For those operating new and growing eCommerce businesses, there often comes a time where you’ll have to acquaint yourself with the term ‘fulfilment’.

So what exactly does fulfilment entail?

To preface it all, fulfilment refers to the process of picking and packing online orders to send to your customers. While it sounds simple enough, fulfilment is one of the areas you have to get right in order to have your business running smoothly and successfully.

This, combined with all the other tasks associated with operating your business, can equate to way more on your plate than first anticipated.

What is a fulfilment centre and how can they help?

Reputable fulfilment centres like Quickmail are entirely dedicated to the fulfilment process. By engaging a fulfilment partner, you’ll be outsourcing these important logistical processes to seasoned experts in the field.

Essentially, a fulfilment centre manages your stock from the moment an online order is processed to when it safely arrives on your customer’s doorstep. Not only are they the champions of inventory management, picking, packing and shipping, but they can also provide warehousing options at a more reasonable price – than what it would be if you had to rent self-storage units for your stock and pay staff for picking and packing.

Who packs my orders at fulfilment centres?

At Quickmail, you’ll have your orders handled and packed by our staff who are the best at what they do. Here are just handful of friendly faces on our team!

How do I know if I need a fulfilment partner?

Fulfilment for a small or growing business can prove to be a real challenge – especially without proper knowledge or systems in place. From inventory control to dispatching your orders, there are all kinds of touchpoints to consider.

Even if someone on your team is in charge of order fulfilment, the responsibility can sometimes become more than a one-person job. When you and your team are scrambling to figure it all out, that’s when you know you need the help.

If you’re still debating whether you’re ready for a fulfilment partner, here are 10 questions to ask yourself.

Why are fulfilment centres the best way to ship my products?

When shipping your products from your online store, you’ll want to opt for the quickest and most cost-efficient method possible. That’s where having a fulfilment partner kicks in.

If the location of the fulfilment centre is within reasonable proximity to your desired geographic location, this ensures a speedy delivery and perhaps even the option of next-day delivery.

It’s commonplace for your customers to have these expectations, especially if you’re a local business – meaning the advantage of quick delivery will have you standing out from the rest.

Sounds great! How much do fulfilment services typically cost?

Fulfilment costs will naturally vary depending on the size of your business, the scope of your orders and individual requirements. In short, it can be difficult to attach a ball-park figure to something so personal, but in general, pay for items to be received into stock, a storage fee based on the number of pallets, picking and packing fee and the shipping charge.

To get your custom quote, contact the team at Quickmail today!

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Introducing Subamplify, The All-In-One eCommerce Platform

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Introducing Subamplify, a revolutionary new eCommerce platform built in Perth!

Here at Quickmail, we are constantly recognising and working towards innovation. That’s why we knew we were making the right decision when recently integrated with WA based eCommerce platform, Subamplify.

Why did we choose Subamplify?

As you know, we love supporting fellow small businesses, and Subamplify is no different. In fact, both our teams share the similar goal of helping eCommerce businesses flourish.

For our clients, what can often stand in the way of building their eCommerce business is the technical side of the trade. That’s why our integration was a no-brainer, as we knew we aligned by wanting to offer these people the right tools and knowledge!

As the CEO and co-founder of Subamplify, Douglas Lim has a deep passion to help 100,000 people build 6-figure and 7-figure eCommerce businesses by 2025. Then to use a percentage of the profits from Subamplify to help eliminate poverty around the world.

In November 2020, Douglas Lim and his co-founder Tom Dallimore successfully launched Subamplify – the first all-in-one eCommerce platform designed for non-techies. With this development, there’s all the more reason for us to continue working hand in hand to assist eCommerce businesses in Perth and the rest of Australia!

So, how does it all work?

For those who don’t know, GetQuickmail is our online ordering service that also acts as an all-in-one database for fulfilment. Updating in real time, this system provides full transparency and lets business owners (our clients) tune in to every part of the process as our team diligently fulfils their orders.

Thanks to our integration with Subamplify, all orders placed get sent directly through to GetQuickmail – which allows us to manage fulfilment and distribution more seamlessly on our end.

As for those using both platforms, Subamplify makes eCommerce business owners’ lives easier by giving everything they need to start and grow a successful online store. The platform’s in-built features include the abilities to:

  • Sell physical and digital products = increase profit margins
  • Sell products on a subscription basis = create regular cashflow
  • Manage order fulfilment through manual or automatic fulfilment
  • Upsell campaigns by suggesting complementary products
  • Build your store pages through a visual drag and drop editor
  • Allow customers to update payment details, download invoices and access member-only content
  • Increase conversions with a super optimised checkout page backed by data
  • Send reminder emails to customers aid in abandoned cart recovery
  • View customer profiles on one consolidated page

The added bonus – The Magic Whiteboard

Aside from this good news, we also happen to be one of Subamplify’s first customers to use their web platform to sell our Magic Whiteboard product!

As mentioned, it was vital tools like the Magic Whiteboard that helped Douglas and Tom to map out their goals at the start of their journey.

Lightweight, portable and versatile, the Magic Whiteboard easily sticks to any hard, flat surface using static and can be removed without a mark. Perfect for business professionals, the Magic Whiteboard is perfect for organising, building on and pitching brilliant ideas – in the very same fashion that Douglas and Tom used it.

As exclusive stockists of the Magic Whiteboard, Quickmail ships this sought-after product on a daily basis – meaning you can get your hands on one in no time at all. For more information, read on here!

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Our Top 5 Tips For Election Mail

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The 2021 Western Australian state election is 2 months away – so if you’re a candidate promoting yourself to your electorate, it’s more crucial than ever to prepare your election mail strategy.

Above all, you’ll want to stay top of mind by sending your message with the right medium. In saying that, here are our top 5 tips for effective direct mail communications:

#1 Select your mailing method

When it comes to mailing methods, there are two main types:

  • Addressed Mail – This type of mail which is specifically sent out with a voter’s name on it. While more costly and time-consuming, it builds more trust with your audience while getting all important information across.
  • Unaddressed Mail – As its name suggests, unaddressed mail refers to mail sent to voters in specific suburbs. As no specific addresses are targeted, this method is more cost-efficient.

#2 Master plan your mail program

Organisation is everything! Define your target audience and segment them accordingly. This would refer to suburbs for unaddressed mail, and targeted lists for addressed mail.

Secondly, you need to decide how many pieces will be sent out and when. You can create a schedule by making your backwards from the election date – keeping in mind that direct mail generally has a shelf life of 5 days. Repetition and reinforcement is key, so consider sending multiple pieces to voters with the same message, but presented in a new creative way each time.

#3 Optimise your mail layout

The design of your mail pieces needs to be clean, concise and engaging. You only have a few seconds to capture your audience’s attention. The general guidelines to follow include:

  • Sizing – DL postcards, A4 flyers and A5 flyers
  • Use of photos and graphics – to convey information quicker in a more appealing way
  • Use of an effective headline
  • Consistent font choice
  • Font size – no smaller than 12pt
  • Required details – such as disclaimer information and contact details like your website, phone and email address
  • A resounding call-to-action

#4 Keep on schedule

Timing is an equally important factor as anything in your campaign.

As the period before election day begins to rolls around, your mail should already be making its way across voters’ letterboxes. Refer to your schedule and consider printing overruns if necessary.

Either way, the right timing ensures your mail pieces don’t get lost amongst other mail. If you are opting for unaddressed mail, there are timelines and lodgement dates you need to be aware of – which you will need to consult your mail house about.

#5 Staying on top of costs

One of the pitfalls of your election mail strategy may be forgetting to get a full grasp on costs. To stay on budget, we recommend larger print runs which would in turn lower prices. Some mail houses may also be able to reduced postage rates; all you have to do is ask.

Lastly, even if you are confident with your finalised mail piece, be sure to fact check and proofread it a million times over! Getting a fresh set of eyes to approve your copy is key – so you don’t run the risk of letting careless mistakes go to print. The difference between one word can jeopardise your entire campaign, so take heed!

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New Year’s Resolutions for Every eCommerce Business

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2021 is here, and the New Year marks a fresh start for all businesses. Even if you’re running an eCommerce business, you’re not exempt to the practice of making New Year’s resolutions! From our team to yours, here are some goals we think that all eCommerce businesses could benefit from:

Gather Customer Feedback

Why not use the New Year as an opportunity to get valuable feedback about your eCommerce store? From customer service to website design, conducting surveys about the overall consumer experience can help you identify which areas you’ll need to improve on in the near future. We recommend using SurveyMonkey – which is an excellent free tool that can help you achieve this.

Evaluate Response Times

Although the front-facing aspect of your business is entirely digital, it’s not just about keeping up appearances. Customer service in an eCommerce business encompasses all digital channels – including Facebook and Instagram inboxes. According to the 2020 Sprout Social Index, 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours. As a rule of thumb, your team should aim to respond to all customer enquiries within 24 hours. Otherwise, ensure that the Instant Reply function is switched on to let your customers know they’ve been heard and will be attended to.

Use a Content Marketing Calendar

In an age where there’s an information overload, quality content can be hard to come by. So, if you’ve been winging your social media marketing, it’s time for an upgrade! Creating a content marketing calendar on Google Sheets or workload management app like Asana can help you plan out a few months of content in advance. If you’re struggling for ideas, remember it’s all about informing and engaging with your audience. Post ideas include fun facts about your products, introducing your team and a look into the behind-the-scenes of your business. You can also create content based on important dates and public holidays.

Keep Your Website Updated and Mobile-Friendly

Even if you’ve updated your website recently, it’s always a great idea to go through each of its pages and ensure all information is kept up to date. Refreshing your website content, cleaning up old pages and redirecting 404 pages to relevant pages will not only reduce the clutter on your website, but it can also enhance SEO results. Plus, if you haven’t already prioritised mobile optimisation – it’s time to make the move in 2021. With smartphones taking charge as our device of choice, even more mobile purchases are being made with each day – even for larger ticket items. To keep up with this trend and increase mobile conversation rates, your website needs to be seamless to navigate and quick to load.

Enhance Team Morale

As great as it is to hustle and keep your eCommerce business growing, it’s equally important to ensure the people behind the operations are rewarded accordingly. At Quickmail, we work hard and play hard to ensure our team knows they are appreciated and that everyone is instrumental to our company’s processes. Most of all, we seek to listen and understand our team’s issues, so we can create a better working environment for our employees. We wouldn’t be where we are today, if not for our people.

So there you have it! We’d love to know: what are your company’s New Years resolutions?

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Refresh Your Fulfilment Strategy for 2021

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It seems that time of year has snuck up on us again – and just like you, we’re left wondering how on earth 2020 flew by so quickly!

With industries left devastated and businesses across the globe majorly affected by the pandemic, it’s safe to say this year has marked a year of significant change. Whether it be altering your fulfilment strategy or brainstorming new ways to keep your products thriving in the market, business development is well and truly on the cards – and should continue to be at the top of your priorities.

With that said, it’s important to look back on the year and reflect on any weaknesses that might hold you back going into 2021. One of the areas people can overlook, however, is their business’ fulfilment strategy.

To move forward in the new year and streamline your fulfilment process, trusted third-party logistics (3PL) providers like Quickmail can provide your business with the help you need. Here’s why:

From A Workload Perspective

Most businesses that start off small and do everything in-house can quickly get burnt out once an influx of orders start coming through the door. For example, you might be feeling this pressure at the moment especially with the festive shopping season.

With this stress in full effect, it can be a challenge to juggle all the responsibilities associated with running your business. In between marketing your products, managing your staff and keeping on top of your finances, we know there’s always something to be done!

Furthermore, if order fulfilment isn’t proving to be your forte and you’re realising it’s not where you want to concentrate your time, it may be time to rethink your fulfilment strategy and consider the services of a 3PL provider.

From A Cost Perspective

On average, the cost for a business to fulfil an order in-house is estimated to be 70% of the average order value. Here, we’re factoring in labour costs, low ship velocity, returns and other overhead expenses. Simply put, you need to have more efficient data and inventory management systems in place to minimise these costs.

Engaging in the use of a fulfilment partner, on the other hand, gives your business access to a strong team, optimized processes and facilities designed for and dedicated to this very aspect.

Plus, not only does outsourcing your fulfilment process let you save on warehousing costs, but it also leaves your strategy in the hands of experts equipped to meet all kinds of demands – like peak ordering seasons, as mentioned previously.

Why Not Contact Quickmail Today?

There’s never any shame in getting an extra hand, especially once you’ve identified your areas of weakness in your fulfilment strategy. As Perth’s go-to fulfilment centre, Quickmail is here every step of the way to assist you with your company’s storage, fulfilment and distribution needs.

Better yet, if you’re still in need of an expert solution, our friendly team are more than happy to speak with you. Contact Quickmail for a one-on-one discussion or to get yourself a free quote!

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Optimise Your eCommerce This Holiday Season

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If you’re running an eCommerce business, you should be no stranger to the fact that things get especially busy during this time of year!

From the hectic Christmas period to more consumers embracing Black Friday, the onset of this holiday season is getting people excited and ready to splurge on gifts.

In fact, insights from ACI Worldwide predicted a 27% increase in global eCommerce transactions from October 2020 through to December 2020. Not to mention, with the COVID-19 pandemic affecting brick-and-mortar retail stores worldwide, there’s been an unprecedented boom in online shopping this year.

With the volume of eCommerce transactions skyrocketing across the world, how do you ensure that you maximise your own profit-making opportunities through your online store?

From one business to another, here are a few tips that just might help you boost your eCommerce conversions this festive season:

Ramp Up Your Social Media Presence

With every product a consumer could ever want at their fingertips, one of the hardest parts of ensuring your eCommerce does well is making sure it stands out. In our digitally cluttered age, the harsh truth is that customers aren’t always going to find your business – so why not do the legwork and be the first to make the move? Be it through consistent posting, customer testimonials, social media giveaways or targeted paid ads, it’s up to you to get more proactive in targeting customers to attract them to your products.

Entice Customers With Free Shipping & Flash Sales

If there’s anything that screams urgency, it’s a flash sale! Offering an attractive discount for a limited time – say, 24 hours to 48 hours – is a reliable way to get old and new customers talking and more conversions flying through the door. Plus, if there’s another offer that any consumer can’t resist, it’s free shipping. When tuning into the psychology of online shopping, it’s been said that consumers are four to five times more likely to commit to a purchase with free shipping.

Optimise The Checkout Process

Shopping cart abandonment rates can be as high as 80% in some instances, leaving many transactions unfinished. To avoid this, all phases of your online store’s checkout process should be clearly sequenced, mobile-optimised and most importantly, easy to follow. If your page load times happen to be slow, customers may also be deterred from following through with their purchases. Additionally, it is recommended that you include multiple payment options, a strong call-to-action and thumbnail images of your customer’s chosen products throughout every stage.

Get Advice from Quickmail, Your Fulfilment Partner

For more insights into how to increase your online orders this holiday season, don’t hesitate to contact Quickmail today. As industry leaders who live and breathe eCommerce and fulfilment, our experienced team members can best advise you on your eCommerce strategy.

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Are You Ready for A Fulfilment Partner? (10 Questions to Ask Yourself)

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From making your first sale to designing and marketing your products, every stage of starting up your own business is truly a labour of love. However, as your business continues to grow, you may feel your workload piling up with even more responsibilities.

If this sounds like you, say no more. When it comes to E-commerce logistics processes, having a fulfillment partner is something every business owner should consider at some point. While it can be hard to grasp the idea of outsourcing this aspect of your business, it can have a lasting positive impact.

Here are ten questions to help you decide:

Are you looking to upscale your business?

If you’re looking to expand your business, remember to factor in the extra responsibilities and resources associated with doing so. For most, E-commerce fulfillment is hardly one’s expertise – and if you want to grow, you have to realise you can’t do everything.

Is your business rapidly growing?

If your orders are in fact increasing exponentially and your small business is taking off, it may be time to consider a third-party logistics (3PL) provider. Having a fulfilment partner reduce your workload early on can also help you avoid you from quickly reaching capacity in the future.

Do you find parts of order fulfillment tedious?

If picking, packing and sending off orders have always been dreaded tasks for you, having a fulfillment partner is a no-brainer decision. By outsourcing your order fulfillment processes, you can concentrate more on what brings you the most joy and meaning in your business.

Are logistic restrictions preventing you from giving your 100% to your business?

By engaging in the use of a fulfillment partner such as Quickmail, you can have the weight of any E-commerce logistics processes lifted off your shoulders. Thereon, you can focus your efforts on other duties like managing your team, promoting your brand or refining your products.

Do you have enough space to store your inventory?

Having sufficient space for your inventory is non-negotiable. If you answered no to this question, then having a fulfilment partner is a wise idea!

Are you willing to purchase or rent a warehouse?

If the answer is again no, a 3PL provider is the solution you need. Purchasing or renting a warehouse to accommodate your inventory growth can be extremely costly. Let’s not forget the need for software, hardware and staff to operate the warehouse… With 3PL providers, however, this won’t an issue!

Do you prefer more control over all processes in your business?

Granted, it’s understandable to be a control freak. If you’re finding it hard to let go, take some time to come to a conclusion. At the end of the day, you should do what makes you feel at ease.

Would you be comfortable outsourcing fulfilment processes to a 3PL provider?

If the answer is yes, you’re getting warmer! By opting for Quickmail’s 3PL services such as warehousing, transportation and distribution, you can rest assured that you’ll be leaving your business’ fulfillment logistics in the hands of the experts.

Do the benefits of outsourcing to a 3PL provider outweigh potential cons?

Sometimes, the benefits outweigh the cons – and for good reason. Ultimately, if having peace of mind, less stress and additional time sound appealing to you, then getting a fulfilment partner is definitely the next step!

Get a personalised quote here!

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Why You Should Advertise Using Letterbox Drops

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It’s no surprise that letterbox drops are a useful method of reaching new and potential customers. If you find yourself questioning this statement… think back to the last time you redeemed an offer from a mailed coupon or learnt of a special promotion from a local business!

Above all, letterbox drops allow you to target people in a specific area in an incredibly cost-effective way. Let us explain:

What is Unaddressed Mail?

Letterbox drops, also known as unaddressed mail, refer to mail delivered through the Australia Post network without a delivery address. Unlike normal catalogue distribution, mail of this kind gets delivered alongside household bills and letters.

From flyers and brochures to catalogues, millions of copies of marketing material are sent out to prospective customers around Australia every day.

The Advantages of Unaddressed Mail

Unbeknownst to most, unaddressed mail is actually the lowest cost mail service available!

Apart from its cost-effectiveness,unaddressed mail is best known for its powerful ability to target localities or postcodes – and more specifically, businesses and residential addresses. In fact, unaddressed mail can reach up to 10.9 million households and business delivery points throughout the country

Moreover, its high reach is another reason as to why you should opt to send unaddressed mail. It doesn’t matter whether you’re an accounting company, real estate agency or neighbourhood takeaway shop – your business will always benefit from the exposure that unaddressed mail provides.

Aside from a B2C perspective, sending unaddressed email presents itself as a great opportunity to grow your business B2B. The unaddressed mail service also lets you exclusively target businesses anywhere in Australia.

The most amazing part is that you can convert people into customers without even needing their contact details!

How to Send Unaddressed Mail

While you are able to lodge your own unaddressed mail with your own Australia Post business account, it can be complicated especially if you don’t have the proper knowledge.

Thankfully, Australia Post Bulk Mail Partners such as Quickmail are here to simplify the process. With nearly 30 years of experience under our belt, we have the expertise to ensure all the factors of sending unaddressed mail are readily considered.

As with all mail, the size and weight directly affects the postal rate. Quickmail, however, can offer better postal rates based on volume – while helping you adhere to any design and shape restrictions outlined by Australia Post.

To get started, all you have to do is download our guide and begin following the checklist of steps!

Need A Hand?

If you would like to learn more about unaddressed mail and how Quickmail can best serve you, don’t hesitate to reach out today. Simply ring us on (08) 9493 0477 or enquire via email, and one of our team members will get in touch with you shortly.

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Why Postcards are a direct mail option that works

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In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!

Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.

They Are Convenient & Versatile

When concise and well-designed, direct mail such as postcards are a great way to convey your message to a large audience in a short amount of time.

Postcards can be sent for a variety of purposes, including:

  • Promoting existing products and/or services
  • Offering information on discounts, sales and specials
  • Providing valuable tips or items such as calendars or recipes
  • Making formal announcements such as the introduction of a new product
  • Distributing product samples

They Are Effective & Attention-Grabbing  

While digital advertising has quickly taken over in the last decade, its effects can start to grow cold on current and prospective customers. Every single day, we are bombarded by online ads, emails and other digital marketing messages on our devices. With our attention spans getting increasingly shorter, the need for our senses to be stimulated becomes more apparent.

Think about the last time you received a postcard that was delivered right to your door or mailbox. Even if for a few seconds, postcards can quickly grab your attention while conveying its message in a short amount of time.

Moreover, having a professionally made postcard physically in your hands makes much more of a resounding impression –  especially if it holds some creative flair. Your recipients will be sure to you recognise the sheer effort and thought put into its design.

They Facilitate Conversion Rates

For businesses who include postcards as part of their marketing collateral, they often hold an advantage over those who do not. According to a study by Data & Marketing Analytics, 52.5% recipients claimed that they take the time to read a postcard – in comparison to letter-size envelopes which are only opened a third of the time.

From there, an engaging postcard can motivate buyers to take the next course of action such as visiting a business’ website or making a phone enquiry. In turn, postcards can stand to drive website traffic or sales leads that are instrumental to the success of your business.

As such, investing in business postcards is none other than a strategic step! In doing so, you can ensure that you are covering all touchpoints in a customer’s journey.

Quickmail – Fulfilling Your Print Mail Needs

Thinking of creating a personalised postcard to promote your business? Quickmail is proud to offer you a full range of graphic design and print options, on top of our top-tier mailing services.

Not to mention, with our competitive pricing, we’re here to help you get the most out of print mail services. To find out more, we’re only a call or email away!

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The Service Every Small Business Could Benefit From

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In an era where an online presence is a must, you’d be hard-pressed to find a business that doesn’t engage in some form of e-Commerce.

Dispatching products, whether you’re operating a small business or catering to a very niche market, the goal remains simple: to either evolve with modern technology or get left behind. Yet with all the ins and outs of running of a business and more orders coming through, certain aspects can easily get lost in the process.

In between fulfilling orders, maintaining a digital presence, marketing your brand, building a relationship with customers and achieving a healthy work-life balance, you might just have your plate full!

So, you might be wondering how to take your small business to the next level – without burning out.

Introducing Third Party Logistics (3PL)

Are you at a point where you feel your small business is growing beyond capacity? Are you excited but perhaps concerned about your growing workload?

Luckily, this is where third party logistics come into play.

As its name suggests, third party logistics (3PL) refer to the outsourcing of e-Commerce logistics processes. These include everything from warehousing and inventory management to order fulfillment and product delivery.

Benefits of Third Party Logistics (3PL)

Not only does a 3PL service (fulfilment partner) provide added convenience, but it also gives you more freedom and agility as a business owner.

By turning to third party logistics as an option, you can continue to run your business and shipping and delivery processes in an efficient way that doesn’t involve hiring additional staff or getting a warehouse. Partnering with a 3PL service also means that you won’t need to fork out extra for any warehousing costs associated with insurance, rates and taxes.

Simply rely on a fulfilment centre to ease your workload with the following services:

  • Stock management
  • Receiving inbound stock
  • Picking and packing orders
  • Labelling shipments
  • Liaising with logistics providers
  • Managing returns

Best of all, outsourcing your picking and packing requirements allows you to decrease your business’ overheads – while enjoying instant access to high-quality systems and processes at a lower rate. This also means less time worrying about every step in the supply chain, and more time dedicating your time to other areas in your business.

At the end of the day, it’s an investment that ensures you saves you the precious resources of both money and time. You can focus your efforts on optimising and upscaling your business – and most importantly, keeping your customers happy!

Quickmail – Your Trusted 3PL Provider

If third party logistics sounds like the next step for you, let Quickmail be your 3PL provider of choice. As WA’s trusted fulfilment centre, we work hand in hand with businesses big and small to offer them peace of mind through the right shipping and fulfilment solutions.

From start to finish, our logistics experts are here to help. For queries on how we can best serve your business’ needs, get in touch us or obtain your free quote here!

To read more about how Quickmail has helped other small businesses with their product storage, fulfilment and distribution, read our case studies below:

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