How important is the envelope?

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If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.

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Engage your Senses with Print

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Advancements in print technology have opened up doors to manipulate traditional 2D print in fascinating ways that trigger the senses. (more…)

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Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Catalogues Remain Key Consumer Media

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Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

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Target Specific Customers

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Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Three out of four Aussies pick print

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Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

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F1 team to use 3D printing at Grand Prix

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McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals.  (more…)

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Print in a Digital World

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No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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7 Print Marketing Ideas to Promote Your Small Business

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Printed Marketing Collateral


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch.  (more…)

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