Using Online Order Fulfilment to Increase Sales

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Online shoppers continue to push retailers to meet delivery expectations when it comes to shipping costs and convenience. 

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How important is the envelope?

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If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.

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4 Reasons to Use Direct Mail

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There are some great statistics around that you should consider before deciding that direct mail is dead. Response rate is great, but what about ROI? Here are 4 reasons to move forward and implement some direct mail marketing in your strategy.

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5 Considerations in Designing a Direct Mail Piece

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Direct Mail is a great way to win more customers and encourage existing customers to increase their average spend value. It is important to consider your design and format when preparing your mail piece.

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The New Catalogue

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In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Engage your Senses with Print

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Advancements in print technology have opened up doors to manipulate traditional 2D print in fascinating ways that trigger the senses. (more…)

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Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Whatever happened to your shopping list?

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“My job has always been to throw them out but instead I always read them”: Melbourne artist Kenny Pittock.

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Three out of four Aussies pick print

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Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

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