Why You Should Advertise Using Letterbox Drops

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It’s no surprise that letterbox drops are a useful method of reaching new and potential customers. If you find yourself questioning this statement… think back to the last time you redeemed an offer from a mailed coupon or learnt of a special promotion from a local business!

Above all, letterbox drops allow you to target people in a specific area in an incredibly cost-effective way. Let us explain:

What is Unaddressed Mail?

Letterbox drops, also known as unaddressed mail, refer to mail delivered through the Australia Post network without a delivery address. Unlike normal catalogue distribution, mail of this kind gets delivered alongside household bills and letters.

From flyers and brochures to catalogues, millions of copies of marketing material are sent out to prospective customers around Australia every day.

The Advantages of Unaddressed Mail

Unbeknownst to most, unaddressed mail is actually the lowest cost mail service available!

Apart from its cost-effectiveness,unaddressed mail is best known for its powerful ability to target localities or postcodes – and more specifically, businesses and residential addresses. In fact, unaddressed mail can reach up to 10.9 million households and business delivery points throughout the country

Moreover, its high reach is another reason as to why you should opt to send unaddressed mail. It doesn’t matter whether you’re an accounting company, real estate agency or neighbourhood takeaway shop – your business will always benefit from the exposure that unaddressed mail provides.

Aside from a B2C perspective, sending unaddressed email presents itself as a great opportunity to grow your business B2B. The unaddressed mail service also lets you exclusively target businesses anywhere in Australia.

The most amazing part is that you can convert people into customers without even needing their contact details!

How to Send Unaddressed Mail

While you are able to lodge your own unaddressed mail with your own Australia Post business account, it can be complicated especially if you don’t have the proper knowledge.

Thankfully, Australia Post Bulk Mail Partners such as Quickmail are here to simplify the process. With nearly 30 years of experience under our belt, we have the expertise to ensure all the factors of sending unaddressed mail are readily considered.

As with all mail, the size and weight directly affects the postal rate. Quickmail, however, can offer better postal rates based on volume – while helping you adhere to any design and shape restrictions outlined by Australia Post.

To get started, all you have to do is download our guide and begin following the checklist of steps!

Need A Hand?

If you would like to learn more about unaddressed mail and how Quickmail can best serve you, don’t hesitate to reach out today. Simply ring us on (08) 9493 0477 or enquire via email, and one of our team members will get in touch with you shortly.

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5 Considerations in Designing a Direct Mail Piece

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Direct Mail is a great way to win more customers and encourage existing customers to increase their average spend value. It is important to consider your design and format when preparing your mail piece.

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Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Catalogues Remain Key Consumer Media

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Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

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Whatever happened to your shopping list?

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“My job has always been to throw them out but instead I always read them”: Melbourne artist Kenny Pittock.

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Target Specific Customers

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Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Make your Marketing Initiatives the Most Effective

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Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

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Catalogues are a welcome addition to Australian Letterboxes

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According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)

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7 Print Marketing Ideas to Promote Your Small Business

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Printed Marketing Collateral


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch.  (more…)

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