According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)
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7 Print Marketing Ideas to Promote Your Small Business
Printed Marketing Collateral
1. Business Cards, Loyalty Cards and Appointment Cards: These little pieces of paper really pack a punch. (more…)
Direct Mail + Social Media = Perfect Cocktail
Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. (more…)
Case study by VoPP for MYER
With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)
Looking after your greatest marketing asset – Your Database
Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database. (more…)
Save time with Quickmail when sending marketing material
Partner with Quickmail when sending marketing material for quality design and quick turnaround! Read how SECFI were able to utilise Quickmail’s services using Direct Mail. (more…)
Who is buying what you have to sell?
It can be hard to determine where your future revenue will come from. You know there’s a market out there, you just need to find it. (more…)
The Humble Letterbox
In an era of high speed digital communication, we are all involuntarily subjected to a constant barrage of information. As a business it’s difficult to make yourself heard among the screaming masses, so why not whisper directly into your customer’s ear… (more…)