Why You Should Advertise Using Letterbox Drops

It’s no surprise that letterbox drops are a useful method of reaching new and potential customers. If you find yourself questioning this statement… think back to the last time you redeemed an offer from a mailed coupon or learnt of a special promotion from a local business!

Above all, letterbox drops allow you to target people in a specific area in an incredibly cost-effective way. Let us explain:

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How important is the envelope?













If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.

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The New Catalogue

In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Catalogues Remain Key Consumer Media

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

Catalogues rank first for Cosmetics

With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

Catalogues are a welcome addition to Australian Letterboxes

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch.  (more…)

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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