The Difference Between Unaddressed Mail and Direct Mail in Australia

The Difference Between Unaddressed Mail and Direct Mail

Learn about the key differences between Unaddressed Mail and Direct Mail, and how you can leverage both towards your business success.

Sticky | 25th March 2024 Unaddressed Mail, Direct Mail Comments Off on The Difference Between Unaddressed Mail and Direct Mail
Red Cartoon Letterbox

Why You Should Advertise Using Letterbox Drops

It’s no surprise that letterbox drops are a useful method of reaching new and potential customers. If you find yourself questioning this statement… think back to the last time you redeemed an offer from a mailed coupon or learnt of a special promotion from a local business!

Above all, letterbox drops allow you to target people in a specific area in an incredibly cost-effective way. Let us explain:

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31st August 2020 Unaddressed Mail, Marketing Comments Off on Why You Should Advertise Using Letterbox Drops

How important is the envelope?













If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.

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27th May 2019 Direct Mail, Unaddressed Mail Comments Off on How important is the envelope?

The New Catalogue

Stack of magazines

In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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5th January 2018 Direct Mail, Unaddressed Mail Comments Off on The New Catalogue

Catalogues Remain Key Consumer Media

Generic Catelog

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

5th December 2017 Printing, Case Studies, eCommerce & Fulfilment, Marketing, Unaddressed Mail Comments Off on Catalogues Remain Key Consumer Media

Catalogues rank first for Cosmetics

Woman holding Pink sale flyer

With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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1st November 2017 Printing, Case Studies, eCommerce & Fulfilment, Marketing, Unaddressed Mail Comments Off on Catalogues rank first for Cosmetics

Make your Marketing Initiatives the Most Effective

Marketing initiatives

Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

12th July 2017 Marketing, Case Studies, Unaddressed Mail Comments Off on Make your Marketing Initiatives the Most Effective

Catalogues are a welcome addition to Australian Letterboxes

Wholesale Catalog

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)

1st June 2017 Marketing, Case Studies, Unaddressed Mail Comments Off on Catalogues are a welcome addition to Australian Letterboxes

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral

Business Card of Carolina Med Supplies
1. Business Cards, Loyalty Cards and Appointment Cards: These little pieces of paper really pack a punch.  (more…)

15th May 2017 Printing, Case Studies, eBooks, eCommerce & Fulfilment, Marketing, Unaddressed Mail 1 comment

Case study by VoPP for MYER

Myer-JustForYou

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)

5th April 2017 Printing, Case Studies, eBooks, Marketing, Unaddressed Mail Comments Off on Case study by VoPP for MYER