5 Considerations in Designing a Direct Mail Piece

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Direct Mail is a great way to win more customers and encourage existing customers to increase their average spend value. It is important to consider your design and format when preparing your mail piece.

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Should you switch from Email Marketing to Direct Mail Marketing?

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The world of marketing evolved from direct marketing to email marketing when the internet became the fashion and people began to favour typing over handwriting. Instant communication has become so natural that a letter taking a week to reach its destination feels like forever! However, society has come one full cycle, and emails have started taking diversions from their destinations and have started landing in ‘Spam’ folders. That leads us to the question – should you switch from email marketing to direct mail marketing? Here are three reasons why you probably should!

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Word Of Mouth Marketing

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92% of people trust recommendations from friends, according to the Nielsen Global Trust In Advertising Survey. That means if you aren’t receiving word-of-mouth recommendations for your business, you’re missing out on the single most effective and trusted means of attracting new clients. (more…)

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The New Catalogue

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In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Engage your Senses with Print

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Advancements in print technology have opened up doors to manipulate traditional 2D print in fascinating ways that trigger the senses. (more…)

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Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Catalogues Remain Key Consumer Media

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Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

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Target Specific Customers

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Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Make your Marketing Initiatives the Most Effective

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Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

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