How is the Australian eCommerce Industry faring as we look to the future?
We recently saw some encouraging figures from the year 2021 in relation to the Australian eCommerce industry.
Shoppers are spending more online! More Aussies are shopping online, with four-in-five households (81%) buying something online at some point during the year.
It is exciting to see that the Australian eCommerce industry is booming. After a huge couple of years thanks to a global pandemic that saw the whole world shut-in, staying home, and jumping online more than ever, the eCommerce industry has seen a disrupted, challenging, yet profitable few years.
Trends in the Australian eCommerce industry
The fundamental shift in the way we live, work, and shop has been fuelling accelerated growth in eCommerce.
According to the “Inside Australian Online Shopping Report” from Australia Post, more than 80% of Australian households purchased something online on 2021, driving national year-on-year growth to 12.3%. While growth was more subdued in comparison to 2020, it was at a level almost double the pre-pandemic baseline.
For those of you running any kind of online business, the data should be heartening.
- In 2021, online purchases accounted for 19.3% of total retail spend
- Australian shoppers spent an incredible $62.3 billion on online physical goods in 2021
- Purchase frequency is on the rise with 73.1% more purchases made online in 2021 compared to 2019
All industries saw growth, with fashion & apparel being the category with the most growth, followed by home and garden, health and beauty hobbies, food and liquor, then media.
And while growth might look different across regions and categories, there is no denying that eCommerce is a massive growth industry with huge potential in all areas.
Throughout 2021, rolling restrictions helped to cement online shopping as a permanent fixture within the Australian retail landscape. More households shopped online, and more often, via more channels than ever before.
Social media is a big driving factor in purchasing decisions, while buy now pay later services have just elevated the temptation to shop online more frequently.
New habits are here to stay
The research shows that people are keen to continue shopping online.
Convenience, better delivery options, and a hesitancy to visit crowded places are all factors in the trends.
And with services like Click & Collect becoming more common, and customers looking for different shipping options, eCommerce businesses can really look for innovative ways to attract – and keep repeat customers.
Ready to take advantage of the changing consumer landscape?
If you want to read the report in full, you can view all the stats and analysis here.
Contact us today to see how Quickmail can help your eCommerce business to thrive in this ever-changing and growing landscape. We make mailing, printing, warehousing and distribution make sense. Check out what we have to offer here.