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Do you send out printed material to advertise and support your business?
The best way to make your investment go further and to maximise the impact is to combine printed marketing with an online, digital campaign.
Selling things is fun. What’s not always fun is packing the orders and keeping stock organised and safe.
This is where a Third-Party Logistics (3PL) and Fulfilment service can be your knight in shining armour.
You’ve got mail…. Despite the rise in electronic communications (emails, text, social media etc), addressed snail mail is still ridiculously popular.
Australian households actually enjoy receiving mail – and while it might seem old fashioned, it is actually a really valuable (and cost-effective marketing tool).
Running a growing eCommerce business?
You might benefit from using a 3rd party logistics solution to manage all your fulfillment needs.
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Unaddressed mail – which relates to mail such as flyers, brochures, catalogs or envelopes that do not include an address – can be a valuable marketing tool for many businesses.
And with 47% of Australians reporting that they read catalogs to discover new products, 44% to save money, 46% to find inspiration for gift ideas, and 42% to keep up to date on products and prices. (Roy Morgan 2020), you could be missing out on huge potential customer markets if you do not consider this service.
So, what is unaddressed mail?
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Stand out from the crowd this EOFY and check out these 4 ways you can utilise Direct Mail to maintain relevance and maximise your sales!
Knowing exactly what products you stock sounds simple, but essential information is often overlooked. Keep an up to date and detailed Product List to be used as a master for all other management documents and spreadsheets.
A key factor in any product list is having relevant Stock Keeping Units (SKU’s) to identify your products.
Whether you have a huge product list, are an online or brick and mortar business, specialise in one product or have a large product list, a SKU system will work for you.
So, what are they? And how can you create your own? Find out below.
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At Quickmail, our Fulfilment and Third Party Logistics (3PL) service provides our clients with the freedom to step away from the daily picking, packing and trips to the post office that come with running your own product based business.
With this freedom, business owners can minimise the work they do in their business and instead are able to focus their efforts towards working on their business and its growth.
One company we currently work with are the lovely team from Hannah & Henry. Hannah & Henry are on a mission to make parenthood stylish. Their amazing range of bags & accessories are simple, stylish and practical. Whether you are at the gym, park or work, you’ll find one that suits your needs! Best of all, Hannah & Henry bags and accessories are designed to be super functional products for the whole family, and see you through every stage of parenthood.
We recently spoke to Elaine from Hannah & Henry about the inspiration for the business and her experience with Quickmail!
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3PL (Third Party Logistics) is a service that allows you to outsource operational logistics from warehousing, all the way through to delivery, and ultimately enables you to focus on other parts of your business.
According to Australia Post, 81% of consumers read their mail immediately, compared to 63% for email.
With its superior cut-through and memorability, Direct Mail is a great way for your business to both reach out and hold your customers’ attention.
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