How To Utilise Direct Mail For This Year’s EOFY Sales
We’ve officially passed the halfway point of 2021 which means only one thing, the End Of Financial Year (EOFY) is upon us!
Whether you’re taking part in EOFY sales or just looking for a new way to connect with your customers, we recommend utilising Direct Mail this EOFY.
Why Direct Mail?
When you address your mail, you have the opportunity of targeting a specific person.
Without an address, it can often get lumped up with all the other unaddressed mail customers receive – and trust us, there’s a lot of it this time of year!
If mail is addressed to the person, there is more of a chance your mail will be opened instead of just thrown away.
So, stand out from the crowd this EOFY and check out these 4 ways you can utilise Direct Mail to maintain relevance and maximise your sales!
Send your customers a special code for your business that must be redeemed before June 30. Whether the code provides a percentage discount, free shipping, a free gift or a discounted service is completely up to you. Codes are great as your customers get the products or service they want for a lower price or receive an incentive for making a purchase, and you generate revenue!
Share Your Year
Send your customers a newsletter recapping the year that was! This is a great way to keep your customers updated about the key wins of your business throughout the year and thank them for their contributions and purchases throughout the financial year. This is also a great way to tease new products or services you may be introducing in the next year – show your customers you value them by giving them a sneak peek of what’s the come.
A great way to connect with a new customer base is by having your existing customers recommend you to a friend. This end of financial year, use direct mail to encourage your existing customers to refer a friend. It’s a great time send out a personalised postcard offering customers a discount, free product or relevant for referring a friend before June 30. You get a new sale, your current customer gets a great incentive and their friend gets to try your amazing business – everyone wins!
Keep Customers Up To Date
Thank your customers for a great financial year and gift them a calendar for the financial year ahead. People who receive useful items such as a calendar will often keep them because they offer something helpful or useful; this keeps your company’s name in their mind every time they look at it.
Even now in 2021, Mail is still one of the most efficient and effective ways of getting your message to your targeted customers.
If you’d like to utilise Direct Mail in your strategy this EOFY but are not sure where to start, we can help!
Here at Quickmail, we are experts in ensuring you use the most cost efficient and effective method for your business. Visit our website to see what we can do.
Wishing you a Happy End Of Financial Year!