Benefits of unaddressed mail for your business
Unaddressed mail – which relates to mail such as flyers, brochures, catalogs or envelopes that do not include an address – can be a valuable marketing tool for many businesses.
And with 47% of Australians reporting that they read catalogs to discover new products, 44% to save money, 46% to find inspiration for gift ideas, and 42% to keep up to date on products and prices. (Roy Morgan 2020), you could be missing out on huge potential customer markets if you do not consider this service.
So, what is unaddressed mail?
What is unaddressed mail?
Well, have you ever received a real estate flyer or Domino’s voucher in your mail? If you have a mailbox then the answer is most probably yes. These mail pieces have found their way to you using the most cost-efficient and far-reaching mail service – Unaddressed Mail.
Sometimes also referred to as letterbox advertising or letterbox droppers, undressed mail, is delivered through the Australia Post network.
You can target localities or postcodes, businesses, or residential addresses.
Unaddressed Mail can include:
- Adver tising Campaigns
- Samples and coupons
- Flyers, Brochures and Catalogues
- Community Specific Information/Events/Announcements
- Political Mail
Unaddressed Mail can be sent in an envelope that features a message, in plastic wrap, or sent unwrapped.
Benefits of unaddressed mail for your business
This form of communication is low cost and can reach a broad range of customers.
6 key benefits you your business for unaddressed mail include:
1. It can be sent as regular or priority
Depending on the type of campaign you are sending, you can choose the type of delivery, meaning if something is urgent or time-sensitive you can opt for a priority service, or if you’re organised and have the time, save costs by sending via the regular service.
2. Helps with your SEO and website traffic
Unaddressed mail is a fantastic way to reach your audience, a percentage of whom will then jump on your website and social media to see more about your products or services.
This means that people have the chance to peruse your products and services at their leisure, and you are adding to the brand experience.
3. Improves brand trust and loyalty
Research shows that customers trust the information in unaddressed mail, and this follows through to inline purchasing. In fact, data tells us that 74% of consumers go online and make a purchase from reading direct mail. (Accenture, 2020).
4. Educates your current customers
Even if your current customers are receiving your undressed mail, this is a great way to inform them about your special promotions, or new product updates.
Yes, you might be sending e-newsletters too, but a lot of email gets lost in junk folders, and not everyone sees your social media updates thanks to crazy algorithms! So, with unaddressed mail you can provide interesting information, answers to frequently asked questions and help customers feel informed and up to date.
5. You can market to new customers that you don’t have the contact details of
Because unaddressed mail is the lowest cost mail service and can reach up to 10.9 million households and business delivery points throughout Australia, using this service will allow your business to reach many new potential customers even if you do not have their contact details.
6. It’s a cost effective and affordable marketing strategy
Thanks to bulk posting and targeted distribution, you can get a good return on your investment. Prices will vary depending on the size, weight, and volume of the mailout.
What to know about unaddressed mail
There are rules and guidelines that surround unaddressed mail delivery and minimum booking times so contact us for further assistance or download a copy of our Unaddressed Mail Guide.
But in a nutshell, sending unaddressed mail is easy if you follow a few simple steps. As with all mail, the size and weight will affect the postal rate. There are relatively few restrictions on the design and shape of unaddressed mail.
The best way to send your unaddressed mail is to utilise an Australia Post Bulk Mail Partner such as Quickmail. We comply with all Australia Post standards and are one of the largest lodgers of mail in the state. We can also offer better postal rates depending on volume.
Tips for creating a winning campaign
If you want your unaddressed mail distribution campaign to be a success, there are a few tips and tricks you can use to get going:
Think about the design – it’s defiantly worth engaging a graphic designer to ensure your mail looks great and catches the eye of your audience.
Take time to write great copy – a good copywriter can help you narrow it down to key messaging and wording. And don’t forget a clear call to action and easy-to-read contact details.
Look to take advantage of any data that might help you narrow down your target market and therefore streamline your campaign (which will give you a greater return on your investment).
We can help
Are you keen to reach consumers and businesses more effectively via unaddressed mail?
At Quickmail we will help you send out your catalogs, flyers, and other promotional material nationwide, or target suburbs or postcodes.
If you would like to know more about unaddressed mail or any of our other services, please Contact us today.