In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!
Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.(more…)