The Difference Between Unaddressed Mail and Direct Mail in Australia

The Difference Between Unaddressed Mail and Direct Mail

Learn about the key differences between Unaddressed Mail and Direct Mail, and how you can leverage both towards your business success.

Sticky | 25th March 2024 Unaddressed Mail, Direct Mail Comments Off on The Difference Between Unaddressed Mail and Direct Mail
Mailbox written in a mailbox

Why Postcards are a direct mail option that works

In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!

Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.

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13th August 2020 Direct Mail Comments Off on Why Postcards are a direct mail option that works

Case study by VoPP for the Danish Cancer Campaign

Danish cancer campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

5th December 2017 Case Studies, Marketing, Printing Comments Off on Case study by VoPP for the Danish Cancer Campaign

Direct Mail + Social Media = Perfect Cocktail

Social media list on phone

Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were.  (more…)

11th May 2017 Printing, Case Studies, Marketing Comments Off on Direct Mail + Social Media = Perfect Cocktail

Case study by VoPP for MYER

Myer-JustForYou

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)

5th April 2017 Printing, Case Studies, eBooks, Marketing, Unaddressed Mail Comments Off on Case study by VoPP for MYER

Get Innovative: Get Direct

Direct Mail Marketing For You

 

direct-mail
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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29th November 2016 Case Studies, Direct Mail Comments Off on Get Innovative: Get Direct

The Essential Guide to Direct Mail

Resources Of Direct Mail
Direct Mail Marketing

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it. (more…)

29th November 2016 Direct Mail, eBooks Comments Off on The Essential Guide to Direct Mail

15 Tips for Direct Mail Marketing

direct-mail-marketing-1

Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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21st November 2016 Direct Mail Comments Off on 15 Tips for Direct Mail Marketing

Making Direct Mail work for you!

direct-mail-1-1

Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome. (more…)

28th October 2016 Direct Mail Comments Off on Making Direct Mail work for you!

The potential in your Business Data

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Fill in the form below to download your Data eBook!

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14th October 2016 Marketing Comments Off on The potential in your Business Data