Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Direct Mail + Social Media = Perfect Cocktail

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Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were.  (more…)

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Case study by VoPP for MYER

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With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)

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Get Innovative: Get Direct

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Direct Mail Marketing For You

 

direct-mail
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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The Essential Guide to Direct Mail

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Direct Mail Marketing

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it. (more…)

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15 Tips for Direct Mail Marketing

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direct-mail-marketing-1

Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome. (more…)

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The potential in your Business Data

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Fill in the form below to download your Data eBook!

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What’s the difference between Letterpress, Offset and Screen Printing?

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printing

Printing is the process of reproducing text and images using a master form, layout or template.

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Everything you need to know about Envelopes

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Are you putting something in the post? Consult our Quick Guide for envelope dimensions, window requirements, mailing categories and more.

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