Why Postcards are a direct mail option that works

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In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!

Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.

They Are Convenient & Versatile

When concise and well-designed, direct mail such as postcards are a great way to convey your message to a large audience in a short amount of time.

Postcards can be sent for a variety of purposes, including:

  • Promoting existing products and/or services
  • Offering information on discounts, sales and specials
  • Providing valuable tips or items such as calendars or recipes
  • Making formal announcements such as the introduction of a new product
  • Distributing product samples

They Are Effective & Attention-Grabbing  

While digital advertising has quickly taken over in the last decade, its effects can start to grow cold on current and prospective customers. Every single day, we are bombarded by online ads, emails and other digital marketing messages on our devices. With our attention spans getting increasingly shorter, the need for our senses to be stimulated becomes more apparent.

Think about the last time you received a postcard that was delivered right to your door or mailbox. Even if for a few seconds, postcards can quickly grab your attention while conveying its message in a short amount of time.

Moreover, having a professionally made postcard physically in your hands makes much more of a resounding impression –  especially if it holds some creative flair. Your recipients will be sure to you recognise the sheer effort and thought put into its design.

They Facilitate Conversion Rates

For businesses who include postcards as part of their marketing collateral, they often hold an advantage over those who do not. According to a study by Data & Marketing Analytics, 52.5% recipients claimed that they take the time to read a postcard – in comparison to letter-size envelopes which are only opened a third of the time.

From there, an engaging postcard can motivate buyers to take the next course of action such as visiting a business’ website or making a phone enquiry. In turn, postcards can stand to drive website traffic or sales leads that are instrumental to the success of your business.

As such, investing in business postcards is none other than a strategic step! In doing so, you can ensure that you are covering all touchpoints in a customer’s journey.

Quickmail – Fulfilling Your Print Mail Needs

Thinking of creating a personalised postcard to promote your business? Quickmail is proud to offer you a full range of graphic design and print options, on top of our top-tier mailing services.

Not to mention, with our competitive pricing, we’re here to help you get the most out of print mail services. To find out more, we’re only a call or email away!

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