You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”
But in fact these two services should act as a complimentary rather than competing against each other. To be a successful business, you need to deliver communications to your customer by connecting with them at the right time with the right method.
When you can combine physical and digital, your message becomes well crafted in how it affects your customers. According to InfoTrends, there is a 45% increase in response rates when you combine print with web, email and mobile.