Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

But in fact these two services should act as a complimentary rather than competing against each other. To be a successful business, you need to deliver communications to your customer by connecting with them at the right time with the right method.

 

When you can combine physical and digital, your message becomes well crafted in how it affects your customers. According to InfoTrends, there is a 45% increase in response rates when you combine print with web, email and mobile.

 

Here at Quickmail, we can help you with all three avenues. We can help you design, print, and distribute your physical and digital communications. Contact us today or get a quote.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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