Case study by VoPP for the Danish Cancer Campaign

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OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action. (more…)

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Make your Marketing Initiatives the Most Effective

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Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

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Direct Mail + Social Media = Perfect Cocktail

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Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were.  (more…)

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Looking after your greatest marketing asset – Your Database

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Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database.  (more…)

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The potential in your Business Data

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Fill in the form below to download your Data eBook!

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How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing! (more…)

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Multi-Channel Marketing with Sophie Stott on 101 Business Radio

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Sophie spoke on 101 Business Radio about the huge advantage of using a multi channel approach to marketing success.

podcast

 

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Email & SMS – the key to Customer Relationship Marketing

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NJ Bennett & Associates realise the importance of digital marketing and decided to work with Quickmail to build a strong Customer Relationship Marketing strategy, read the case study below to find out how! (more…)

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Do you send an Email Newsletter? Here’s why we think you should!

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enewsletter-laptop-promo

Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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