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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The 7 Life Stages of Mail: Couples

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Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

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How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing!read more…

Renew your marketing material with creative Graphic Design

Discover how the Quickmail team were able to revitalise and renew the marketing material for Bickley Valley Retreat B&B.

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SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

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Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.read more…

Email & SMS – the key to Customer Relationship Marketing

NJ Bennett & Associates realise the importance of digital marketing and decided to work with Quickmail to build a strong Customer Relationship Marketing strategy, read the case study below to find out how!read more…

The Power and Simplicity of Unaddressed Mail with Iain Mackeller

Now its Iain MacKellar’s turn to speak with 101 Business Radio! Click the button below to discover how important unaddressed mail can be in a marketing strategy.

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Do you know how to #hashtag?

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Do you know the hashtag etiquette?

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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