Do you send an Email Newsletter? Here’s why we think you should!

Home / Do you send an Email Newsletter? Here’s why we think you should!


Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

We’ve got a few reason why your business should considering publishing and sending out an electronic newsletter.


E-newsletters are so worthwhile because they’re inexpensive! They’re simple to make, effective in achieving more sales and sending over the web is easy! Email marketing is a cost-effective solution that will give you the power to reach your customers anywhere at anytime. If someone subscribes to your e-newsletter, they’re showing their interest in your business. It’s integral to make sure you provide them with the information they want to see.


Email is still relevant, especially with smart phone capabilities. This means everyone with a smart phone can receive an email whether they’re on the train, out shopping, or just sitting at home. Email is still a valuable opportunity for business to reach their customers. To really make your message clear, you combine your email marketing with your social media. This increases the exposure and consistency of your brand message.


People are far more willing to purchase a product or service off you if they know, like and trust your business. You want to build credibility with your audience. The content of your email will allow people to stay engaged and connect with your business.


Mobile open rates continue to get higher, overtaking desktop viewing. This means you need a responsive or mobile-friendly template for your e-newsletter too. An e-newsletter looks professional, and it shows you know what you’re talking about. It will help you in constructing a clear brand image.


Here at Quickmail we have a specific service designed to help you with e-newsletters. It’s called Quickmail Link and it allows you to send emails and e-newsletters to a list of contacts. Find out more here. Our system allows you to track your email in the reporting section and you can see how its performing, where people are clicking and lots of other insights that will help you craft your content and plan the next email or e-newsletter issue.


Contact us today and we can help you with your email marketing.



Kyle O’Ren

I love what you’re saying about the relevancy of email. I have a newsletter I send around for my neighborhood and nobody reads it unless I send it in an email. I also agree that you must make it mobile friendly especially if you’re sending from a business. Great article!

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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