Consumer preferences for mail, email and online advertising vary according to the type of message being sent. (more…)
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Catalogues are a welcome addition to Australian Letterboxes
According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)
7 Print Marketing Ideas to Promote Your Small Business
Printed Marketing Collateral
1. Business Cards, Loyalty Cards and Appointment Cards: These little pieces of paper really pack a punch. (more…)
Direct Mail + Social Media = Perfect Cocktail
Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. (more…)
Case study by VoPP for MYER
With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)
Save time with Quickmail when sending marketing material
Partner with Quickmail when sending marketing material for quality design and quick turnaround! Read how SECFI were able to utilise Quickmail’s services using Direct Mail. (more…)
Who is buying what you have to sell?
It can be hard to determine where your future revenue will come from. You know there’s a market out there, you just need to find it. (more…)
How well do you really know your customer?
It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.
Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?
What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.
Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.
Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!
Marketing Perception or Reality… Does it matter?
Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?
Get Innovative: Get Direct
Direct Mail Marketing For You
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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