Simple variable data gives invitations a luxurious and personal touch

14th August 2014 Direct Mail Comments Off on Simple variable data gives invitations a luxurious and personal touch

Printed invitations are a must have luxury for engagements, weddings and special occasions. Beautiful textured paper, ribbons, bows and expensive envelopes. So why are we using the old ballpoint to address everything?

 

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Do our historic postboxes need to be tourist attractions?

29th July 2014 Printing Comments Off on Do our historic postboxes need to be tourist attractions?

 A 117 year old post box was saved from the tip in May after Aus Post had decided to remove it.

 

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What is a DPID Barcode? Here are the essential need to knows

22nd July 2014 Direct Mail Comments Off on What is a DPID Barcode? Here are the essential need to knows

Are you sending bulk mail that needs a DPID barcode? You may have a few questions like, what are those strange lines and are there requirements if I use one?

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How to manage your products & stock like a pro

9th July 2014 Direct Mail Comments Off on How to manage your products & stock like a pro
Do you store and manage online store products, printed marketing material, e-commerce stock, stock for retails stores or just store a lot of business related material?

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Download your Stock Management Guide

7th July 2014 eBooks Comments Off on Download your Stock Management Guide

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Are we prepared to sacrifice 5 day delivery for our regional mates?

10th June 2014 Printing Comments Off on Are we prepared to sacrifice 5 day delivery for our regional mates?
Australia Post has announced plans to cut 900 jobs as early as Thursday after a grim business forecast. The jobs are reported to be non-customer facing positions in management, administration and IT with most of the losses coming from head office is Melbourne.

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From a simple idea to an industry standard. Happy 40th birthday to the humble barcode!

2nd June 2014 Printing Comments Off on From a simple idea to an industry standard. Happy 40th birthday to the humble barcode!

40 years ago, the first barcode revolutionised industries. Invented in 1952, it took time to gain popularity. Today, barcodes come in many forms, like the unique DPID for Australian addresses. Check your mail for it!

Privatisation ruled out for Australia Post

29th May 2014 Printing Comments Off on Privatisation ruled out for Australia Post

Finance Minister Mathias Cormann announced that Australia Post will not be sold, along with the Australian Submarine Corporation. This decision opposes recommendations for privatisation, providing relief to regional communities dependent on postal services.

Bulk mail changes come into affect 2nd June. Is your business ready?

22nd May 2014 Printing Comments Off on Bulk mail changes come into affect 2nd June. Is your business ready?

Australia Post’s bulk mail and business letter services will undergo significant changes from June 2nd. This includes a new two-speed delivery timetable, affecting various letter services. Rates will also be updated, and new postage paid imprints will indicate the chosen timetable. This implementation period extends until January 1st, 2015. For franking machine users, adjustments should be automatic, but contact your supplier if needed.

Direct Mail Marketing – Under used, but not forgotten

19th May 2014 Direct Mail Comments Off on Direct Mail Marketing – Under used, but not forgotten

Direct mail marketing is not dead, despite the prevalence of digital marketing. Physical mail can be more effective and personal, with higher engagement rates. Modern technology, like Quickmail Link, can make direct mail cost-effective. You can measure your mail campaign’s success through tagged URLs and unique offer codes. Physical mail is a tangible and trustworthy marketing tool.