Council Mail

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North Atlantic Council Meeting - General View of the meeting

Council Mail is an economic way for local councils to communicate with their residents through mail.

What is Council Mail?
Council Mail is a service that gives local councils the ability to send council letters to council areas and ware boundaries at a lower rate.

 

 

What qualifies for Council Mail?

  • Minimum of 5000 semi-addressed articles per lodgement
  • Articles can be delivered in week 3 or 4 of any given month, excluding December
  • Articles can be enveloped or plastic wrapped

 

Benefits of Council Mail
Targeting Ability – deliver specific communications to only those residents who should receive them.

Reduce wastage and increase reach – delivered by Australia Post with other addressed mail, council communication will not be among other distributed material such as flyers.

Increase resident engagement and awareness – 77% of people say they read mail from their local council.

 

Council Mail allows you to send articles up to 125g in weight and 5mm thickness.

 

How to start using Council Mail
1. Input file – to use Council Mail you must provide an input file to Australia Post that lists all delivery points (addresses) for the mail out.
2. Output file – subject to input files being in the required format and the quality of the address data in the files, Australia Post will provide an output file that contains completed sequenced address data.
3. Reports – in addition to the output file, you will also receive a mailing list sort report, a delivery centre report, a data quality report and an invalid address details report. These will assist in the preparation and lodgement process, and aim to improve address data for future lodgements.
4. Lodge articles – Council Mail must be lodged on a local council’s account number at the delivery centre displayed in the delivery centre report. Lodgement specifics need to be confirmed with your account manager prior to lodgement.

 

Source: Australia Post

 

 

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Thanks to Sophie Stott from Quickmail for sponsoring the showjumping class. Their Perth family owned business's Quickmail and Paperstork.com.au make generation and mass delivery of mail and invites very efficient. With a busy business, 3 young kids and too many hobbies its rare I'm in the winning circle but I was last weekend :)

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