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Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

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4 days ago

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Have you got a catalogue for your store or products that would be beneficial for your customers? Why not post them a copy! ... See MoreSee Less

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2 weeks ago

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Multi-channel marketing is important for the simple reason that you must be where your customers are... and they are everywhere! Utilise print AND digital practices! ... See MoreSee Less

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