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Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

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1 day ago

Quickmail

When mailing a brochure, writing "saves you 3 times as much" or "5 times faster than the competition" will add credibility to an ordinary headline. Use an actual number, don't spell it. ... See MoreSee Less

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3 days ago

Quickmail

Try to picture that person in your mind. It could be your spouse, your boss, your competitor. Your letter shouldn't be a speech, it should be a one-to-one communication, even if it's being mailed to a million people. ... See MoreSee Less

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