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Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

Facebook Feed

6 days ago

Quickmail

Too much underlining and your message gets lost.

Try underlining a single element of your letter, such as the offer or key benefit. The reader's eye will automatically be drawn to it.
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3 weeks ago

Quickmail

The fact that he or she is writing will alert the reader that this is an important letter. Plus some readers will feel flattered. ... See MoreSee Less

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