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Australia Post to recycle plastic mail satchels

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Australia Post announced this week it will now accept used mail satchels at its retail outlets as part of a national recycling program that will hopefully reduce the amount of satchels reaching landfill.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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