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Tips on making the most out of your Election Mailing

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Here at Quickmail we’ve put together this eBook to help you out at Election Time.

 

Using mail in an election campaign is one of the most powerful tools to get your message to voters. Mail can be cost effective as you can select specific areas or addresses, targetable and personalised with messages and graphics to tell the story of your candidate or message.

 

Quickmail has a range of services to assist candidates, sitting politicians and political parties to promote themselves in the lead up to an election.

 

Contact us to speak with one of our communications experts.
Fill out this form to download your FREE Election Mail Guide

Special Vintage QuickNews Edition #19

This edition covers the advantages of intelligent scanning. Keeping a clean and updated database reduces mailing and production costs. Processing your returned mail is the most effective way to achieve these savings however, sorting, opening, reading and entering return mail is inefficient and time consuming.

read more…

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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