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The 7 Life Stages of Mail: Couples

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Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

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The 7 Life Stages of Mail: Sharers

sharers quote
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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Adding a yellow sticky note has been seen to improve responses by 10%. You can personalise them and place them on any part of the package.

One technique is to put a yellow sticky note on a page that seems to be ripped out of a magazine. Using a handwritten font on these improves engagement.
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Some photos from a great night at Catalano's Seafood Whitford City last night for the Family Business Australia event ... See MoreSee Less

A great night last night Catalano's Seafood in Whitfords City for the Family Business Australia event #fambiz #fambizwa with John Broons A great WA Family Business Success Story

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