Marketing Perception or Reality… Does it matter?

Home / Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

 

All too often, the perception of you and your company will fall to the nearest default which could be based on information that is totally incorrect or ill-informed.

 

For example, if people only know you from press releases or coverage in publications, then that becomes their first impression of you. A company could be portrayed as a brand image in the market but there may be several versions of that image in the market and all a potential customer sees is confusion.

 

Unfortunately the perception will rule simply because you have left it up to the market to determine how you are perceived and failed to influence how you wish your market to view you. But perception isn’t just what happens. You have to ensure that your market understands what you are trying to do. Use the right communication channel for your customer, create a perception based on what you have provided and leave very little to chance.

 

Doing this allows you to control how your market views you and once established, it becomes necessary to ensure that your message is delivered consistently. It’s not good enough to just establish a presence and then rely on the delivery of your product or service to confirm the ongoing perception you wish to hold. You need to determine how you are going to communicate with your market and do it consistently.

 

Leaving the right perception provides you with the opportunity to self manage the process, keep your message top of mind and it will provide a base for future interaction.

 

It’s all too easy to resign yourself to the market perception and rationalise it by not having time to develop a plan. By doing this you fail to realise that you can, and should, directly influence how you are being perceived. By having a plan, it is your message that becomes the default.

Leave a Comment

Facebook Feed

Write a letter to Santa! 🎅⭐

Australia Post works with Santa to make sure he reads and replies to letters from Australian kids!

Santa enjoys finding out about presents kids would like and stories they have to share.

Simply post your letter to:
Santa
North Pole, 9999

⭐ Be sure to include a return address so Santa can respond! ⭐

Track the progress of your letter through the interactive Santa Mail Tracker: auspost.com.au/about-us/corporate-responsibility/education/santa-mail/track-letter

Letters must be posted to Santa no later than Friday 15 December. Christmas is a busy time of year at the North Pole and it may take Santa a little longer to respond to your letter or postcard. Make sure you send your letters and postcards nice and early to ensure you receive his response before the big day!

Australia Post have a range of decorative Christmas letter templates you can edit and send!
Reindeer template: goo.gl/88PVH6
Santa & Mrs Clause template: goo.gl/3yCdTG
Christmas Stockings template: goo.gl/Zw7nEv
Elves template: goo.gl/jBzL4k
... See MoreSee Less

View on Facebook

Everyday, someone in Australia suffers a spinal cord injury. From workplace incidences, to road and water accidents or extreme sports, the event of permanent paralysis is always unexpected and frequently preventable.

PBF Australia (The Paraplegic Benefit Fund) was established to create greater awareness of these risks, with the aim of reducing the impact and incidence of spinal cord injury in Australia. Quickmail are proud to be members of Paraplegic Benefit Fund Australia.

Yesterday Quickmail had a presentation from Symon and Katie. On behalf of the staff at Quickmail, thank you for taking the time to talk to us. Your visit has no doubt left a strong impression with us all and left us thinking of ways to aim to reduce the incidence of serious injury at work, on the road and at play.

Some key statistics surrounding spinal cord injuries include the following:
- 3 spinal cord injuries per week in WA
- Approximately 141 spinal cord injuries per year in WA
- 46% of spinal cord injuries are motor vehicle related
- 34% of spinal cord injuries are from falls
- 11% of spinal cord injuries is an “other” category (i.e. violence, being hit by objects, jerked off a horse, etc.)
- 9% of spinal cord injuries are Aquatic related
- Average age of a spinal cord injury is 43 primarily due to slips, trips and falls but the common age bracket for young adults is 15-24 particularly in males.
... See MoreSee Less

View on Facebook