Discover how print is helping the environment in this issue of QuickNews

Home / Discover how print is helping the environment in this issue of QuickNews
A special green edition of QuickNews has hit letterboxes around the state and it is packed full of tips, info and news.

A special green edition of QuickNews has hit letterboxes around the state and it is packed full of tips, info and news.Read how the print industry is helping our environment through responsible sourcing of timber. It also includes exciting Quickmail news about the Green Stamp program, new printers and energy efficient lighting.

This issue explores the new changes Australia Post has made to its delivery timetable. A bonusĀ 2014 Bulk Mail Guide is free to download here to help your business prepare for these new changes.To read QuickNews click here.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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