Bulk Mail Partner Program

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The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

 

BMP recognises mail houses who have invested in processes to make mail lodgement more efficient and effective.

 

The scheme has its roots in the AP/MMUA Code of Practice, which aims to encourage a total quality culture within the mailing industry.  Application for BMP status is open to all mail houses.

 

To become a Bulk Mail Partner, Quickmail has had to continuously ensure quality of its mailing products and services and have in place the technology and knowledge to meet the strict guidelines of the BMP program. Part of the BMP program is that Quickmail is continuously monitored, and assessed to ensure the quality of product and service.

 

How bulk mail services work

Australia Post offers lower postage rates to customers who prepare and lodge articles in accordance with bulk mail service conditions.

 

To qualify for the savings, customers have to perform some of the work Australia Post would normally do, such as sorting articles, printing barcodes, stacking them in mail trays and lodging them with supporting documentation.

 

The postage rate depends on the service you require and the preparation work that is needed but a good mail house will always advise you on the most efficient and cost effective method of processing your mail.

 

More info on BMP can be found here

 

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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

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