Optimise Your eCommerce This Holiday Season

If you’re running an eCommerce business, you should be no stranger to the fact that things get especially busy during this time of year!

From the hectic Christmas period to more consumers embracing Black Friday, the onset of this holiday season is getting people excited and ready to splurge on gifts.

In fact, insights from ACI Worldwide predicted a 27% increase in global eCommerce transactions from October 2020 through to December 2020. Not to mention, with the COVID-19 pandemic affecting brick-and-mortar retail stores worldwide, there’s been an unprecedented boom in online shopping this year.

With the volume of eCommerce transactions skyrocketing across the world, how do you ensure that you maximise your own profit-making opportunities through your online store?

From one business to another, here are a few tips that just might help you boost your eCommerce conversions this festive season:

Ramp Up Your Social Media Presence

With every product a consumer could ever want at their fingertips, one of the hardest parts of ensuring your eCommerce does well is making sure it stands out. In our digitally cluttered age, the harsh truth is that customers aren’t always going to find your business – so why not do the legwork and be the first to make the move? Be it through consistent posting, customer testimonials, social media giveaways or targeted paid ads, it’s up to you to get more proactive in targeting customers to attract them to your products.

Entice Customers With Free Shipping & Flash Sales

If there’s anything that screams urgency, it’s a flash sale! Offering an attractive discount for a limited time – say, 24 hours to 48 hours – is a reliable way to get old and new customers talking and more conversions flying through the door. Plus, if there’s another offer that any consumer can’t resist, it’s free shipping. When tuning into the psychology of online shopping, it’s been said that consumers are four to five times more likely to commit to a purchase with free shipping.

Optimise The Checkout Process

Shopping cart abandonment rates can be as high as 80% in some instances, leaving many transactions unfinished. To avoid this, all phases of your online store’s checkout process should be clearly sequenced, mobile-optimised and most importantly, easy to follow. If your page load times happen to be slow, customers may also be deterred from following through with their purchases. Additionally, it is recommended that you include multiple payment options, a strong call-to-action and thumbnail images of your customer’s chosen products throughout every stage.

Get Advice from Quickmail, Your Fulfilment Partner

For more insights into how to increase your online orders this holiday season, don’t hesitate to contact Quickmail today. As industry leaders who live and breathe eCommerce and fulfilment, our experienced team members can best advise you on your eCommerce strategy.