Optimise Your eCommerce This Holiday Season

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If you’re running an eCommerce business, you should be no stranger to the fact that things get especially busy during this time of year!

From the hectic Christmas period to more consumers embracing Black Friday, the onset of this holiday season is getting people excited and ready to splurge on gifts.

In fact, insights from ACI Worldwide predicted a 27% increase in global eCommerce transactions from October 2020 through to December 2020. Not to mention, with the COVID-19 pandemic affecting brick-and-mortar retail stores worldwide, there’s been an unprecedented boom in online shopping this year.

With the volume of eCommerce transactions skyrocketing across the world, how do you ensure that you maximise your own profit-making opportunities through your online store?

From one business to another, here are a few tips that just might help you boost your eCommerce conversions this festive season:

Ramp Up Your Social Media Presence

With every product a consumer could ever want at their fingertips, one of the hardest parts of ensuring your eCommerce does well is making sure it stands out. In our digitally cluttered age, the harsh truth is that customers aren’t always going to find your business – so why not do the legwork and be the first to make the move? Be it through consistent posting, customer testimonials, social media giveaways or targeted paid ads, it’s up to you to get more proactive in targeting customers to attract them to your products.

Entice Customers With Free Shipping & Flash Sales

If there’s anything that screams urgency, it’s a flash sale! Offering an attractive discount for a limited time – say, 24 hours to 48 hours – is a reliable way to get old and new customers talking and more conversions flying through the door. Plus, if there’s another offer that any consumer can’t resist, it’s free shipping. When tuning into the psychology of online shopping, it’s been said that consumers are four to five times more likely to commit to a purchase with free shipping.

Optimise The Checkout Process

Shopping cart abandonment rates can be as high as 80% in some instances, leaving many transactions unfinished. To avoid this, all phases of your online store’s checkout process should be clearly sequenced, mobile-optimised and most importantly, easy to follow. If your page load times happen to be slow, customers may also be deterred from following through with their purchases. Additionally, it is recommended that you include multiple payment options, a strong call-to-action and thumbnail images of your customer’s chosen products throughout every stage.

Get Advice from Quickmail, Your Fulfilment Partner

For more insights into how to increase your online orders this holiday season, don’t hesitate to contact Quickmail today. As industry leaders who live and breathe eCommerce and fulfilment, our experienced team members can best advise you on your eCommerce strategy.

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Are You Ready for A Fulfilment Partner? (10 Questions to Ask Yourself)

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From making your first sale to designing and marketing your products, every stage of starting up your own business is truly a labour of love. However, as your business continues to grow, you may feel your workload piling up with even more responsibilities.

If this sounds like you, say no more. When it comes to E-commerce logistics processes, having a fulfillment partner is something every business owner should consider at some point. While it can be hard to grasp the idea of outsourcing this aspect of your business, it can have a lasting positive impact.

Here are ten questions to help you decide:

Are you looking to upscale your business?

If you’re looking to expand your business, remember to factor in the extra responsibilities and resources associated with doing so. For most, E-commerce fulfillment is hardly one’s expertise – and if you want to grow, you have to realise you can’t do everything.

Is your business rapidly growing?

If your orders are in fact increasing exponentially and your small business is taking off, it may be time to consider a third-party logistics (3PL) provider. Having a fulfilment partner reduce your workload early on can also help you avoid you from quickly reaching capacity in the future.

Do you find parts of order fulfillment tedious?

If picking, packing and sending off orders have always been dreaded tasks for you, having a fulfillment partner is a no-brainer decision. By outsourcing your order fulfillment processes, you can concentrate more on what brings you the most joy and meaning in your business.

Are logistic restrictions preventing you from giving your 100% to your business?

By engaging in the use of a fulfillment partner such as Quickmail, you can have the weight of any E-commerce logistics processes lifted off your shoulders. Thereon, you can focus your efforts on other duties like managing your team, promoting your brand or refining your products.

Do you have enough space to store your inventory?

Having sufficient space for your inventory is non-negotiable. If you answered no to this question, then having a fulfilment partner is a wise idea!

Are you willing to purchase or rent a warehouse?

If the answer is again no, a 3PL provider is the solution you need. Purchasing or renting a warehouse to accommodate your inventory growth can be extremely costly. Let’s not forget the need for software, hardware and staff to operate the warehouse… With 3PL providers, however, this won’t an issue!

Do you prefer more control over all processes in your business?

Granted, it’s understandable to be a control freak. If you’re finding it hard to let go, take some time to come to a conclusion. At the end of the day, you should do what makes you feel at ease.

Would you be comfortable outsourcing fulfilment processes to a 3PL provider?

If the answer is yes, you’re getting warmer! By opting for Quickmail’s 3PL services such as warehousing, transportation and distribution, you can rest assured that you’ll be leaving your business’ fulfillment logistics in the hands of the experts.

Do the benefits of outsourcing to a 3PL provider outweigh potential cons?

Sometimes, the benefits outweigh the cons – and for good reason. Ultimately, if having peace of mind, less stress and additional time sound appealing to you, then getting a fulfilment partner is definitely the next step!

Get a personalised quote here!

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The New Catalogue

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In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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How to manage your products & stock like a pro

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Do you store and manage online store products, printed marketing material, e-commerce stock, stock for retails stores or just store a lot of business related material?

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