Do you want a 75% read rate? Give letterbox advertising a try

10th December 2014 Direct Mail

Yes you read right. According to a new report by Australia Post, over three quarters of people who receive letterbox advertising read it. Compared to email marketing’s rate of 21%, letterbox advertising is one of the most effective ways to reach your customers.

 

Each quarter the Australia Post Consumer Survey concusses more than 2,000 Australians. This month’s report focuses on attitudes toward letterbox advertising mail, also known as unaddressed mail.

 

 

Here are the top 5 insights from the research report. 

 

  • 83% of Australians brought letterbox advertising into the home.
  • 20% read all the letterbox advertising they receive, while 63% sorted through it and decided what to read.
  • 60% shared letterbox advertising with another member of the household.
  • 45% of recipients read letterbox advertising as soon as they receive it. A further 43% read it in the evening, when relaxing.
  • 45% of Australia preferred to receive catalogues and flyers via mail. Only 24% agreed that they would prefer to read them online.

 

Letterbox advertising not only has a high cut through rate, it also influences people’s purchase behaviours. This advertising channel is extremely versatile and can be used for a wide range of business communication. So next time your business needs to reach a broad range of customers, consider letterbox advertising. 

 

Want to know more about letterbox advertising or want to try it out yourself? Download our  unaddressed mail guide to help you get started.

 

You can read the complete report here.

 

Image courtsey of Aus Post.