4 Low Cost Marketing Strategies For Small Business

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what-is-marketing
Marketing should be the core of your business. It can make the difference between a blooming business as well as struggling business.

 

As a small business owner, it is important to figure out what form of marketing best suits your business.

 

Below are 4 low cost marketing strategies that small business owners could embrace.

 

1. Directory Marketing

Online marketing is becoming more and more effective by the day. A lot of people will turn to the internet for answers about a product or service. Joining Yelp if you’re a small business could be an idea for those who are looking for information about you without contacting you. Another site for restaurants or cafes would be Trip Advisor. There’s the opportunity on these directory sites for reviews and consumer given information.

 

2. SMS Marketing

SMS has ridiculously high open rates, however there are a lot of rules when it comes to SMS Marketing. SMS Marketing would work most effectively when paired with email or direct mail, rather than a stand alone event. If you have client’s mobile numbers, you could text them once a month with that month’s specials or offers. It is wise not be invasive in this strategy.

 

3. Content Marketing
Your best bet when it comes to content marketing is making a blog. Build a community of people who are interested in your business and what you can offer. Relevant information is required for a blog otherwise it will lose the interest of your audience.

 

4. Social Marketing
Social media is the largest online gathering of people. No doubt you will already have a Facebook page, a Twitter account, an Instagram.. a Pinterest… a Snapchat… The list goes on! This avenue of marketing will create awareness of your business as well as offer promotions, interactions, new services and so on. Be active with your social media as your users are active with their own.

 

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1 week ago

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Print marketing, whether it’s via direct mail, inserts or another means, works because the channel is more memorable, stirs the senses and creates trust.

Trust creates engagement.

And that engagement doesn’t end in the print channel, marketers can translate that communication into multi-channel marketing, either converting from digital to print or vice versa.
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2 weeks ago

Quickmail

Want to get a letter from Santa this Christmas?🎅
With Christmas fast approaching, now is the perfect time for kids to start writing their letters to Santa – and this year, they can get one back.

Over the next month, Australia Post is running a special ‘Santa Mail’s project, where kids across Australia can post a letter direct to the North Pole and get one in return.

Children can download a Christmas mail template from the Australia Post website, then fill it in with their wishes, stories, and what they hope to find under the Christmas tree.

Once they’re done, have the kids pop the letter into an envelope with a 65 cent stamp on the front, as well as the name and return address on the back.

Then simply address it to Santa, North Pole 9999 and send it on its way.

But you’ll need to be quick: Santa is super busy this time of year, so he’ll only be able to reply to letters posted by December 14th.

Hop onto the Australia Post website to read more about how to send and receive your Santa Mail: www.auspost.com.au/about-us/corporate-responsibility/our-community/education/santa-mail
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