New Year’s Resolutions for Every eCommerce Business
2021 is here, and the New Year marks a fresh start for all businesses. Even if you’re running an eCommerce business, you’re not exempt to the practice of making New Year’s resolutions! From our team to yours, here are some goals we think that all eCommerce businesses could benefit from:
Gather Customer Feedback
Why not use the New Year as an opportunity to get valuable feedback about your eCommerce store? From customer service to website design, conducting surveys about the overall consumer experience can help you identify which areas you’ll need to improve on in the near future. We recommend using SurveyMonkey – which is an excellent free tool that can help you achieve this.
Evaluate Response Times
Although the front-facing aspect of your business is entirely digital, it’s not just about keeping up appearances. Customer service in an eCommerce business encompasses all digital channels – including Facebook and Instagram inboxes. According to the 2020 Sprout Social Index, 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours. As a rule of thumb, your team should aim to respond to all customer enquiries within 24 hours. Otherwise, ensure that the Instant Reply function is switched on to let your customers know they’ve been heard and will be attended to.
Use a Content Marketing Calendar
In an age where there’s an information overload, quality content can be hard to come by. So, if you’ve been winging your social media marketing, it’s time for an upgrade! Creating a content marketing calendar on Google Sheets or workload management app like Asana can help you plan out a few months of content in advance. If you’re struggling for ideas, remember it’s all about informing and engaging with your audience. Post ideas include fun facts about your products, introducing your team and a look into the behind-the-scenes of your business. You can also create content based on important dates and public holidays.
Keep Your Website Updated and Mobile-Friendly
Even if you’ve updated your website recently, it’s always a great idea to go through each of its pages and ensure all information is kept up to date. Refreshing your website content, cleaning up old pages and redirecting 404 pages to relevant pages will not only reduce the clutter on your website, but it can also enhance SEO results. Plus, if you haven’t already prioritised mobile optimisation – it’s time to make the move in 2021. With smartphones taking charge as our device of choice, even more mobile purchases are being made with each day – even for larger ticket items. To keep up with this trend and increase mobile conversation rates, your website needs to be seamless to navigate and quick to load.
Enhance Team Morale
As great as it is to hustle and keep your eCommerce business growing, it’s equally important to ensure the people behind the operations are rewarded accordingly. At Quickmail, we work hard and play hard to ensure our team knows they are appreciated and that everyone is instrumental to our company’s processes. Most of all, we seek to listen and understand our team’s issues, so we can create a better working environment for our employees. We wouldn’t be where we are today, if not for our people.
So there you have it! We’d love to know: what are your company’s New Years resolutions?