Campaign Targeter

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Campaign Targeter is an online tool by Australia Post that enables you to identify and reach new customers by creating promotional mail campaigns that are more geographically accurate and tailored to your customer segmentation needs. 

Using Campaign Targeter, Quickmail can assist you to create promotional mail campaigns online, from creation and mapping through to booking, so your communication hits letterboxes on time and on budget.


Campaign Targeter Features

Map your campaign

Increase the effectiveness by accurately defining delivery areas.

  • – Enter an address or drop a pin
  • – Set a radius or draw a boundary
  • – Select from preset boundaries, including suburbs, postcodes, government or electoral divisions
  • – Upload your own locations and boundaries



Add customer insights
Customer insights is a powerful feature that enables you to easily identify your target audience and locate them on the map. You can choose from a range of available insights including basic demographic information or sophisticated Helix Personas® that harness population and psychographic data such as lifestyle, attitudes, behaviours and values to locate your audience.



View campaign details up-front
Campaign Targeter gives you simple options for managing
the cost versus coverage of reaching the addresses in your defined catchment area. A campaign summary table displays
an estimate of the costs and address counts for delivery
by Australia Post’s Unaddressed Mail and/or Semi-Addressed Mail services.



Using Quickmail’s services
Quickmail offers bulk mail services to support your needs. Unaddressed Mail is a lower cost option that enables you to reach customers in specific suburbs and postcodes. Acquisition Mail allows you greater accuracy, making it possible to target to a group of approximately 400 households with addressed, but non-personalised, mail.


Quickmail is here to help you with this online tool,
contact us on 08 9493 0477 to schedule a free appointment!



Helix Personas is a registered Trademark of Roy Morgan Research ©

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