The Power and Simplicity of Unaddressed Mail with Iain Mackeller

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Now its Iain MacKellar’s turn to speak with 101 Business Radio! Click the button below to discover how important unaddressed mail can be in a marketing strategy.

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9 hours ago

Quickmail

For the most part, mailboxes aren't fun environments. Bills, bank statements and unwanted letters clog up this marketing route, but you can stand out by making your direct mail campaign unique.

A fantastic way to do this is through juxtaposition. Can you think of a smart, innovative way to show how powerful your offering is by comparing it to something completely different?
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1 week ago

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Print marketing, whether it’s via direct mail, inserts or another means, works because the channel is more memorable, stirs the senses and creates trust.

Trust creates engagement.

And that engagement doesn’t end in the print channel, marketers can translate that communication into multi-channel marketing, either converting from digital to print or vice versa.
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