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How well do you really know your customer?

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It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.

 

Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?

 

What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.

 

Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.

 

Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!

 

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1 week ago

Quickmail

Print marketing, whether it’s via direct mail, inserts or another means, works because the channel is more memorable, stirs the senses and creates trust.

Trust creates engagement.

And that engagement doesn’t end in the print channel, marketers can translate that communication into multi-channel marketing, either converting from digital to print or vice versa.
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2 weeks ago

Quickmail

Want to get a letter from Santa this Christmas?🎅
With Christmas fast approaching, now is the perfect time for kids to start writing their letters to Santa – and this year, they can get one back.

Over the next month, Australia Post is running a special ‘Santa Mail’s project, where kids across Australia can post a letter direct to the North Pole and get one in return.

Children can download a Christmas mail template from the Australia Post website, then fill it in with their wishes, stories, and what they hope to find under the Christmas tree.

Once they’re done, have the kids pop the letter into an envelope with a 65 cent stamp on the front, as well as the name and return address on the back.

Then simply address it to Santa, North Pole 9999 and send it on its way.

But you’ll need to be quick: Santa is super busy this time of year, so he’ll only be able to reply to letters posted by December 14th.

Hop onto the Australia Post website to read more about how to send and receive your Santa Mail: www.auspost.com.au/about-us/corporate-responsibility/our-community/education/santa-mail
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