Social Media Strategies
To help you choose from the hundreds of social media sites available, we’ve researched into the top sites and looked into the reasoning behind why a certain site could work for your business!
Learning about each site will enable you to choose which one is best for you to build your social media marketing strategy upon.
- Facebook recently reported having 1.49 billion users!
- Largest platform for sharing! It allows for conversations with your customers, as well as allowing users to interact back and review your business
- Various content! You can write short statuses, long statues, link to your website or upload videos and images. You can also encourage customers to post on your wall
- 304 million users
- Short microblogs, 140 characters or less. Used to interact with brands about their products and services
- Use hashtags to start a conversation or encourage a tweet about a product if they love it. Be sure to retweet others, or respond if asked a question or tagged!
YouTube
- Over 1 billion users
- Watch, create or upload videos for free!
- People on YouTube are looking for creative, fun and informative videos
- 72.8 million users!
- Pin products, content and images which are liked onto a board
- Make your content and product descriptions more pinnable! Pins are forever so make sure they’re linking to the correct site
Yelp
- 83 million users
- People will leave reviews of your business, positive and negative reviews alike
- You can’t control what people write about it but you should encourage customers to leave reviews if you’ve provided a great experience! If you do receive negative comments, be sure to respond accordingly and amend the situation
- 300 million users!
- Users can take photos and upload them, using hashtags, as well as like and comment on images from other people and brands
- Don’t try to advertise to your user, try to post engaging images that they will enjoy looking at with informative captions. Encourage your your followers to post pictures featuring your brand on Instagram and tag you to extend your brand reach
- 380 million users
- Social site for professionals
- You are able to post articles about your brand or your services. This must be done as a person who works at the company, not the company itself
Google+
- 300 million users
- Ability to connect with others and create groups to share content with
- By having a Google+ profile you allow users to find you online, this can also then extend into other Google related situations such as Google Maps. You will be listed on Google Maps if you provide your address
Snapchat
- Snapchat has more than 100 million DAILY users!
- Its a quick way to send a picture or video
- Its very popular among millennials but is great for brands if there’s a sale, a sneak preview or special event!
Not every social media site will work for every business. Planning what sites work for your business, service or product is a great idea, because an effective social media strategy is one of the most current and popular ways to grow your business online.
Below is a cheat sheet provided by AddThis about social media sites! They explain each site in terms of donuts!
Source: http://www.addthis.com/blog/2015/09/11/how-to-build-a-social-media-marketing-strategy-for-your-business/#.V3VMF-YrLeS?utm_medium=email&utm_campaign=20160630buildsocialstrategy&utm_source=addthis
