What would you trust more? Something printed and delivered to you, or something sent over the web?
The debate of print vs. online marketing has been challenged by a Melbourne marketing professor, who says social media is ‘over-rated’ and print is still widely trusted.
Mark Ritson, professor of marketing at Melbourne Business School says marketers are “rejecting traditional media ‘at their peril’, and points out 60 per cent of people still trust print advertisements”.
The statistics come from shopper behaviour researcher Nielson Data, which also reports only 46 per cent of consumers trust online and social media ads.
If you’re looking to reach your market in a more trusted way, talk to us today about print and mail options.