The New Catalogue

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In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Catalogues Remain Key Consumer Media

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Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Case study by VoPP for MYER

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With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)

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Save time with Quickmail when sending marketing material

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Partner with Quickmail when sending marketing material for quality design and quick turnaround! Read how SECFI were able to utilise Quickmail’s services using Direct Mail. (more…)

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Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome. (more…)

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The 7 Life Stages of Mail: Old Families

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Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages. (more…)

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The 7 Life Stages of Mail: Young Families

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young families quote
A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design. (more…)

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

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Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Working in a Family Business with Sophie Stott on 101 Business Radio

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Sophie recently spoke on 101 Business Radio, click the button below to listen to her talk about working in a Family Business.

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