The New Catalogue

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In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.

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Engage your Senses with Print

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Advancements in print technology have opened up doors to manipulate traditional 2D print in fascinating ways that trigger the senses. (more…)

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Catalogues Remain Key Consumer Media

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Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies.  (more…)

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Whatever happened to your shopping list?

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“My job has always been to throw them out but instead I always read them”: Melbourne artist Kenny Pittock.

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Catalogues rank first for Cosmetics

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With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Three out of four Aussies pick print

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Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

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F1 team to use 3D printing at Grand Prix

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McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals.  (more…)

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Print in a Digital World

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No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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Make your Marketing Initiatives the Most Effective

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Consumer preferences for mail, email and online advertising vary according to the type of message being sent.  (more…)

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Catalogues are a welcome addition to Australian Letterboxes

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According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them. (more…)

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