Who are you going to target?
Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome. (more…)
Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages. (more…)
A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design. (more…)
Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.
What is Council Mail?
Council Mail is a service that gives local councils the ability to send council letters to council areas and ware boundaries at a lower rate. (more…)