In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.
With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz. (more…)
Its personal especially if its hand written. Very few people make a habit of thanking the people they interact with on a business level. If its carried out, its by the oh so convenient email which has less and less impact. Taking time to provide a short personal message tells your audience you care. If you don’t believe me then wait till you receive one.
Helps you stand out
There’s very little that’s unique in this world these days so we need to be creative to stand out or just do some of the basics really well. You will get regular customers just by doing the simple things consistently well. These customers regard you highly and delight in telling others about the unusual. Sending them a personal handwritten note says so much more about you.
If you have ever received a personal note sent through the mail you will understand why it has such an impact over a personal note sent electronically (or nothing at all). People appreciate the time and the thought and it reflects how they interact with you.
It makes good business sense.
Using just the normal courtesies of life, a little of your time and you can establish a point of difference with the recipient. It makes even more sense when the card has a multitude of messages you can send. Yes you can thank someone but you can invite them, you can recommend them, you can make a suggestion that might not have the same impact any other way. Heaven forbid you could even send it to your staff!
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore! (more…)
Understand the elements of a good Annual Report and you will communicate the successes of your organisation, help investors to understand your future direction and utilise the opportunity to ‘polish’ your firm’s image. (more…)
Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.(more…)