The world of marketing evolved from direct marketing to email marketing when the internet became the fashion and people began to favour typing over handwriting. Instant communication has become so natural that a letter taking a week to reach its destination feels like forever! However, society has come one full cycle, and emails have started taking diversions from their destinations and have started landing in ‘Spam’ folders. That leads us to the question – should you switch from email marketing to direct mail marketing? Here are three reasons why you probably should!