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You’ve got mail…. Despite the rise in electronic communications (emails, text, social media etc), addressed snail mail is still ridiculously popular.
Australian households actually enjoy receiving mail – and while it might seem old fashioned, it is actually a really valuable (and cost-effective marketing tool).
Running a growing eCommerce business?
You might benefit from using a 3rd party logistics solution to manage all your fulfillment needs.
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Unaddressed mail – which relates to mail such as flyers, brochures, catalogs or envelopes that do not include an address – can be a valuable marketing tool for many businesses.
And with 47% of Australians reporting that they read catalogs to discover new products, 44% to save money, 46% to find inspiration for gift ideas, and 42% to keep up to date on products and prices. (Roy Morgan 2020), you could be missing out on huge potential customer markets if you do not consider this service.
So, what is unaddressed mail?
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Stand out from the crowd this EOFY and check out these 4 ways you can utilise Direct Mail to maintain relevance and maximise your sales!
According to Australia Post, 81% of consumers read their mail immediately, compared to 63% for email.
With its superior cut-through and memorability, Direct Mail is a great way for your business to both reach out and hold your customers’ attention.
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The 2021 Western Australian state election is 2 months away – so if you’re a candidate promoting yourself to your electorate, it’s more crucial than ever to prepare your election mail strategy.
Above all, you’ll want to stay top of mind by sending your message with the right medium. In saying that, here are our top 5 tips for effective direct mail communications:
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In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!
Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.
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If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.
There are some great statistics around that you should consider before deciding that direct mail is dead. Response rate is great, but what about ROI? Here are 4 reasons to move forward and implement some direct mail marketing in your strategy.
(more…)Direct Mail is a great way to win more customers and encourage existing customers to increase their average spend value. It is important to consider your design and format when preparing your mail piece.
