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According to Australia Post, 81% of consumers read their mail immediately, compared to 63% for email.
With its superior cut-through and memorability, Direct Mail is a great way for your business to both reach out and hold your customers’ attention.
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The 2021 Western Australian state election is 2 months away – so if you’re a candidate promoting yourself to your electorate, it’s more crucial than ever to prepare your election mail strategy.
Above all, you’ll want to stay top of mind by sending your message with the right medium. In saying that, here are our top 5 tips for effective direct mail communications:
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In devising any marketing strategy, an integrated and well-rounded approach is essential to help your business achieve exposure – and direct mail marketing is no exception!
Contrary to popular belief, print mail is not going out of fashion anytime soon. As a traditional form of communication and advertising, print mail such as postcards has been in use for many centuries. Due to their effective nature, postcards remain a great way to reach out to your target audience – especially when used in conjunction with other marketing tools.
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If you want your direct mail piece to be opened, it is important to be strategic in your approach. If your audience is not moved to open the envelope, you don’t get to talk to them.
There are some great statistics around that you should consider before deciding that direct mail is dead. Response rate is great, but what about ROI? Here are 4 reasons to move forward and implement some direct mail marketing in your strategy.
(more…)Direct Mail is a great way to win more customers and encourage existing customers to increase their average spend value. It is important to consider your design and format when preparing your mail piece.
The world of marketing evolved from direct marketing to email marketing when the internet became the fashion and people began to favour typing over handwriting. Instant communication has become so natural that a letter taking a week to reach its destination feels like forever! However, society has come one full cycle, and emails have started taking diversions from their destinations and have started landing in ‘Spam’ folders. That leads us to the question – should you switch from email marketing to direct mail marketing? Here are three reasons why you probably should!
In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.
The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).
In an era of high speed digital communication, we are all involuntarily subjected to a constant barrage of information. As a business it’s difficult to make yourself heard among the screaming masses, so why not whisper directly into your customer’s ear… (more…)