CRASH COURSE: How to proof for mailing

19th March 2015 Marketing, Unaddressed Mail Comments Off on CRASH COURSE: How to proof for mailing
Proofing is a crucial part of sending artwork to print. The same goes for mailing however, addressing, data files and variable data can make proofing more complex. Follow these easy steps the next time you proof a mailing document to help you pick up on those nasty mistakes.

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The FACTS about Australia Post’s approved reforms

10th March 2015 Printing Comments Off on The FACTS about Australia Post’s approved reforms
Last week the Cabinet approved a proposal by Communications Minister Malcolm Turnbull to reform part of Australia Post’s letter delivery service. The announcement has been widely reported on by many publications, all with varying views, facts and figures. Below are the known facts and accurate information about the reforms and what it means for your business.

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Senators take aim at Aus Post CEO during Senate Estimates after report of ‘doomsday’ financial losses

26th February 2015 Printing Comments Off on Senators take aim at Aus Post CEO during Senate Estimates after report of ‘doomsday’ financial losses
Australia Post CEO Admed Fahour appeared at Senate Estimates yesterday in the hope to gain support for his vast amount of reforms. Instead it has been reported Mr Fahour received ‘a grilling’ from senators all expressing their concern over Australia Post’s management of its stakeholders consultation as it undergoes major restructuring.

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Great SMS examples that aren’t texts from your hairdresser

18th February 2015 Direct Mail Comments Off on Great SMS examples that aren’t texts from your hairdresser

SMS is a powerful marketing tool and can be used by any type of business, not just hair dressers. A text message is instantly in your customer’s hand. This means the barrier between reading and action is small.

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Aus Post February business letter changes

4th February 2015 Printing Comments Off on Aus Post February business letter changes
Australia Post has completed their bi-annual price review for all business mail and bulk letter services. Prices have risen as expected however this does not effect the basic domestic letter rate (70c stamps).

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Don’t be boring! Push the envelope

12th January 2015 Direct Mail Comments Off on Don’t be boring! Push the envelope

We all know that consumers love mail. They love it even more when it’s out of the ordinary. If you’re planning or even thinking about using direct mail for your next marketing campaign, check out these 10 mail pieces for great inspiration.

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Why should you care about transpromotional marketing?

7th January 2015 Direct Mail Comments Off on Why should you care about transpromotional marketing?

Does your business send transactional mail like invoices, statements or membership updates? Most businesses send these on a regular, if not daily basis to the majority of their client base. Well did you know that you’re wasting a free marketing opportunity?

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Do you want a 75% read rate? Give letterbox advertising a try

10th December 2014 Direct Mail Comments Off on Do you want a 75% read rate? Give letterbox advertising a try

Yes you read right. According to a new report by Australia Post, over three quarters of people who receive letterbox advertising read it. Compared to email marketing’s rate of 21%, letterbox advertising is one of the most effective ways to reach your customers.

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Australia Post now delivering Express Post parcels on Saturday

2nd December 2014 Printing Comments Off on Australia Post now delivering Express Post parcels on Saturday
On 9 Jan 2015, Australia Post will begin offering Saturday delivery for Express Post parcels.

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4 benefits of sending your newsletter with a print & email combo

4th November 2014 Direct Mail Comments Off on 4 benefits of sending your newsletter with a print & email combo
Like many businesses, you may be thinking about how to change your print newsletter to an email version. But have you considered if an email only newsletter will exclude some of your subscribers?
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