Email & SMS

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Supporting Printed Marketing with an Online Campaign is essential in today’s environment.

 

Email and SMS Marketing are fast, in-expensive and effective ways of reaching your market. Integrated with a direct mailer or other advertising campaigns, email and SMS marketing can boost response rates and engagement.

 

Quickmail’s email system, Quickmail Link allows you to handle all aspects of email and SMS marketing. Quickmail Link runs in your web browser and allows personalised messages to be sent to large databases.

 

Quickmail Link features include;
– Create and edit emails with a drag and drop system
– Personalise emails with names, company names and customer information
– Upload and store contact lists
– Segment customers lists by customer preferences and other information
– Schedule emails and create auto responders
– Send bulk SMS and manage replies
– Create subscriber form
– Automatically manage bounced and unsubscribed emails
– Statistical reporting lets you see open rates, click through rate and much more
– Social media links

 

Quickmail Link packages start at the DIY level– upload your contacts, design your own emails and start sending today, the Starter Kit– get us to set up your account and you do the rest or Full Account Management – we manage everything for you. Download the Quickmail Link Info and Pricing Guide or start your Free Trial.

 

 

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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