Unaddressed Mail

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Unaddressed Mail is a low cost mail service that can target customers in a specific postcode area.

 

Letterbox advertising or unaddressed mail is a great way to reach customers in specific postcode areas and it can be delivered through the Australia Post network or by walkers. You can choose to send mail to business or residential delivery points.

 

Unaddressed Mail can include:
– Advertising Campaigns
– Flyers
– Brochures and Catalogues
– Community Specific Information/Events/Announcements
– Political Mail

 

Unaddressed Mail can be sent in an envelope that features a message, in plastic wrap or sent unwrapped.

 

This form of communication is low cost and can reach a broad range of customers. It can be sent as regular or priority.

 

There are rules and guidelines that surround unaddressed mail delivery and minimum booking times so contact us for assistance or download a copy of our Unaddressed Mail Guide and Interactive Job Checklist below.

 

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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