Unaddressed Mail

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Unaddressed Mail is a low cost mail service that can target customers in a specific postcode area.

 

Letterbox advertising or unaddressed mail is a great way to reach customers in specific postcode areas and it can be delivered through the Australia Post network or by walkers. You can choose to send mail to business or residential delivery points.

 

Unaddressed Mail can include:
– Advertising Campaigns
– Flyers
– Brochures and Catalogues
– Community Specific Information/Events/Announcements
– Political Mail

 

Unaddressed Mail can be sent in an envelope that features a message, in plastic wrap or sent unwrapped.

 

This form of communication is low cost and can reach a broad range of customers. It can be sent as regular or priority.

 

There are rules and guidelines that surround unaddressed mail delivery and minimum booking times so contact us for assistance or download a copy of our Unaddressed Mail Guide and Interactive Job Checklist below.

 

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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