Bulk Mail Options

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Service
Description
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Acquisition Mail

Addressed (non-personalised) items sent to potential customers.

Learn more about Acquisition Mail

Minimum 30,000 items, and at least 60% of addresses supplied must be mailed Yes, trays for each sort plan number
Charity Mail

Small PreSort Letters at lower prices for approved charities.

Learn more about Charity Mail

Minimum 300 barcoded items Yes, trays for each sort plan number
Clean Mail

Machine-addressed letters with no need to barcode or sort.

Learn more about Clean Mail

Minimum 300 items No
Competition Mail

Running a competition? Get a postage rebate on every fully stamped competition entry, over a minimum number.

Learn more about Competition Mail

Minimum of 15,000 (NSW, Vic or Qld) or 5,000 (SA, WA, NT, ACT or Tas) entries in first 3 months of competition No
Full Rate Mail 

Regular letters that aren’t machine addressed, barcoded or sorted.

Learn more about Full Rate Mail

No minimum No
Impact Mail

Creatively shaped addressed items; great for direct mail.

Learn more about Impact Mail

Minimum 300 items Yes, trays for each postcode or sort plan number
Imprint / Metered

A postage paid imprint or postage meter is used to pay for postage to provide a lower cost than Full Rate Mail.

Learn more about Imprint / Metered Mail

No minimum No
PreSort Letters

Machine-addressed items that are barcoded and sorted.

Learn more about PreSort Letters

Minimum 300 barcoded items Yes, trays for each sort plan number
Print Post

Addressed regular publications, such as magazines or newsletters.

Learn more about Print Post

Minimum 100 items Yes, bundles or trays for each postcode
Promo Post 

Deliver small PreSort letter articles that are promotional in nature.

Learn more about Promo Post

Minimum 4000 barcoded items Yes, trays for each plan number
Reply Paid

A way for recipients to respond to your communication at no cost to them.

Learn more about Reply Paid

No minimum No
Sample Post 

A low cost way to mail people a sample of your product to try.

Learn more about Sample Post

No minimum No
Unaddressed Mail

Unaddressed items such as catalogues and leaflets to households in specific geographic areas at low cost.

Learn more about Unaddressed Mail

Restricted to 1 suburb, town, postcode, round or channel (conditions apply) Yes, trays for each delivery centre

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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