Data Programming

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Regardless of the type of business you are in we all have information which can be processed. Our Data Programming Services can help you make sense of your data and maximise your opportunities.

 

If you are spending hours doing repetitive data processing or looking to streamline your business’ workflow, we can develop an automated solution custom built for your needs. This includes Multichannel Distribution which enables fully personalised communications to be sent to multiple different formats including print, html email, SMS and web. We can also enhance your documents by including variable graphs, colours and barcodes.

 

This technology allows you to send emails to customers that request them and printed copies to other customers. We can also follow up bounced emails with a hard copy mailer if required. We can assist you to trigger follow-up processes based on your customer interaction.

 

Our team of programmers are experienced in multiple programming languages and can quickly implement robust and highly efficient solutions. Let us assist you to improve your communication workflow and take advantage of market opportunities.

 

Our Data Programming Services include:
– Automated Data Processing and Scripting
– Desktop, Web or Mobile Application Development
– Data Cleansing and Reports
– Technical Data Programming and Construction
– Multichannel Distribution
– Digital Archiving

 

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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