Data Management

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Quickmail utilises industry leading IT solutions and production infrastructure to ensure we offer our customers the most up to date Data Management technology.

 

Our Data Management and composition capabilities ensure that we add value to every mail pack whilst ensuring the maximum postal discounts. Quickmail has the ability to design and produce the most complex personalised documents for high speed printing, multiple pages can be identified and coded with information to ensure they are inserted into the correct envelope.

 

Our experienced staff using advanced software have the ability to edit, manipulate and format data including variable text, pictures, graphics and calculated data.

 

Our Data Management Services include;
– Complicated Document Design
– DPID Barcoding
– Mail Sorting
– Data Washing
– De-duplicating
– Variable Data Printing

 

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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