Data

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Data is at the core of any business success.

 

Understanding the data that you hold allows you to utilise it to full capacity and gives you more choice in how you speak with your customers and prospects.

 

Complex document design, DPID barcodes and variable data printing are just some of our specialist data services. We are experienced and have a range of data processing software as well as expert programmers to handle every type of job.

 

Postal Data Management

Add value to every mail pack whilst ensuring the maximum postal discounts. Read more ››

 

Data Programming

Streamline your business’ workflow and develop automated solutions custom built for your needs. Read more ››

 

Archiving

Archive your data and reduce your primary storage costs.  Read more ›› 

 

Scanning

Convert all your hardcopy records into searchable soft copy documents. Read more ›› 

 

Digital Mail Box

The online customer communication platform offering secure storage and retrieval of documents. Read more ›› 

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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